International Journal of Sustainable Competitiveness on Tourism
International Journal Of Sustainable Competitiveness In Tourism (IJSCOT) (e-issn: 2962-5270) is an academic and applied research journal published twice a year in the month of April and November with interdisciplinary study focusing on sustainable competitiveness of destination, marketing, industry, and human resources. IJSCOT FOCUS AND SCOPE Community based tourism, Creative tourism, Culture tourism, Destination and tourism business management organization, Digital tourism, Economics of tourism, Entrepreneurship & SME, Environmental, climate change, and landscape design studies, Events and Sports tourism, Financial management on tourism, Geography of tourism, Halal tourism, Hospitality and service operation studies, Human capital, Inclusive economy, Marketing of tourism, Memorable travel experiences, Nature tourism, Politics, policy, governance, and leadership issues, Recreation and gaming management, Rural tourism, Responsible and quality tourism, Sustainable Tourism Development, Tourism Planning and development, Tourist behavior, Transportation studies, Wellness and health tourism
PLANNING FOR THE DEVELOPMENT OF CULTURAL TOURISM PRODUCTS ON THE NORTH COAST OF JAVA
As one of the Chinese Traders, Cheng Ho’s Naval Route serves Cirebon, Semarang, and Surabaya to have a cultural identity that could be seen today. Now, the existence of cultural heritage that spread akong the Javanese Nort Coast serve tourist to learn about the cultural heritage that was shaped by Cheng Ho's Naval Route. On the other hand, the existence of this cultural heritage could be developed into alternative tourism that gives a new trend of tourism attraction yet supports cultural preservation. Through adopting the model of the Cultural Route that was advanced and developed in Europe, this research is titled “Planning of Cultural Tourism Product Development of Cheng Ho Naval Route along Javanese North Coast”. This research utilizes the qualitative approach and descriptive method as the analyzing method. The result of the research covers the Tourism Attraction and Activities aspect as a component of tourism products that attract tourists, Transportation Facilities and Services as a component that serves the movement of tourists, and Institutional Elements as an organization that manages the network of transboundary tourism attractions. The recommendation of Planning of Cultural Tourism Product Development of Cheng Ho Naval Route along the Javanese North Coast can be the reference for the stakeholders to invest in tourism development that supports the preservation of Cultural Heritage
Copyright (c) 2023 International Journal of Sustainable Competitiveness on Tourism https://creativecommons.org/licenses/by-sa/4.0
TOURISM DESTINATION GOVERNANCE PLAN IN THE REGION CIWIDEY, BANDUNG DISTRICT
Indonesian development in tourism is an important task of the various stakeholders involved, it is beneficial for all stakeholders because it can grow the community's economy, tourist visits to destinations, valuable tourist experiences, and many others. The management of tourism destinations in an area/destination is very much needed by the stakeholders/stakeholders so that tourism development can be sustainable. One of the areas designated as a Tourism Area is the Ciwidey Area of Bandung Regency which has districts namely Pasir Jambu District, Ciwidey District, and Rancabali District. In this study, the writer took one of the Rancabali Districts, because as many as 35% of the tourism objects in Bandung Regency were located in the Rancabali District and tourists who frequently visited the Ciwidey Region were in the Rancabali Districts. This study uses a Destination Management Organization (DMO) concept pattern which basically can directly involve stakeholders in the management of destinations in a tourism area. In this case, destination governance is not just planning but implementation must be carried out by the stakeholders involved. The concept used regarding stakeholders related to destination governance in this study uses the concept of the level of importance and influence of stakeholders and stakeholder involvement/involvement in destination governance that can improve coordination, communication, and participation between stakeholders. The problems that occur in the Rancabali Region are about tourism objects that have not been well managed, human resources that are utilized for governance are not optimal, there are still stakeholders running each, and coordination and stakeholder involvement are still not optimal. Therefore an organization's management of tourism development must go in one direction and cooperate among stakeholders
The Level of Interest and Stakeholder Influence
STRATEGY TO IMPROVE SPORTS TOURISM IN THE JAKABARING SPORT CITY AREA, PALEMBANG CITY
Jakabaring Sport City (JSC) in Palembang, South Sumatera Province has become the largest centralized sport complex in Asia. This sport complex is the host of PON XVI 2004, SEA GAMES XXVI 2011 and ASIAN GAMES XVIII 2018. With the presence of several mega events, the Jakabaring Sport City (JSC) is one of the centres of international standard sport and tourism activities in Indonesia. Based on the data from Dinas Pemuda dan Olahraga, Palembang City, the number of international sporting events held in Jakabaring Sport City (JSC) has increased from 2015 by 14 events until 2019 increase to 3 events. From the existence of this matter, this research aims to study the actual development and potential in the tourism sector. The method used in this research is descriptive method by obtaining qualitative. And data collection techniques using literature studies. The data that has been obtained is than analyzed using an interactive analysis method by wich researchers are required to conduct data collection activities, data reduction, data presentation, and finally conclusions are obtained. This research resulted in an assessment direction on strategies to increase sport activities especially to increase the sport tourism events in Jakabaring Sport City (JSC), Palembang city
THE INFLUENCE OF THE EXPERIENCE OF DIGITAL NOMAD TOURISTS ON DESTINATION LOYALTY IN CANGGU, BADUNG DISTRICT, BALI
Nomadic tourism fills the gap between a strategy to increase number of tourist and the development of information and communication technology which makes everyone be able to live and working any where as long as they’re connected to the internet. People who are processing their professional activities while having a migrating lifestyle with high mobility are defined as Digital Nomad. Which in Nomadic Tourism terminology, Digital Nomad counts as one of the type of Nomadic tourist as well. Hence, the appearance of Digital Nomad not only relevant in the growing of living and working environment but also relevant in tourism trend. The presence of digital nomad needs to be highlighted since Indonesia, precisely in Canggu, Bali chosen as number one destination for digital nomad. Even so, destination loyalty from digital nomad’s perspective in Canggu is indicated has a low level, therefore it is needed to see if tourist experience is taking part in this since tourist experience is one of the crucial factors that can affect destination loyalty, besides digital nomad has a characteristic to prioritize their experience. The purpose of this study is to display digital nomad’s tourist experience, destination loyalty, and how their experience affects their destination loyalty in Canggu. The method that is used on this study is descriptive quantitative. The result from this study is digital nomad’s tourist experience and destination loyalty are in a good category, and there’s a significant influence from digital nomad’s tourist experience to their destination loyalty in Canggu. A step that can be done by the destination is to explore and increase the distinction value in Canggu
IMPACT OF CREATIVE TOURISM DEVELOPMENT ON CONDITIONS SOCIO-ECONOMIC LOCAL COMMUNITIES IN DAGO POJOK TOURISM VILLAGES
Changes in tourism trends make tourists need to be more interactive and try to overcome the experience of not just being tourists who are served by actors in the tourism industry. The development of creative tourism is like this, and besides being able to meet the needs of tourists, the development of creative tourism can also create jobs and improve people's welfare. The city of Bandung is a city owned by the Ministry of Tourism and Creative Economy to be included in the UNESCO World Network of creative cities. However, the city of Bandung also has a limited typology of natural tourism. This is what makes the Bandung City government take advantage of the creative spaces that exist around the community, namely Kampung-Kota as an alternative for developing tourism potential. The Bandung City Government has developed 30 creative tourism villages in 30 Bandung City Districts. And Dago Pojok Creative Tourism Village is the first creative tourism village in Bandung City and the ideas from the Dago Pojok Village community become an example for other Creative Tourism Villages in Bandung City. The purpose of this study was to identify and determine the actual conditions of creative tourism in the Dago Pojok Creative Tourism Village as a creative tourist attraction and its impact on the socio-economic conditions of the community. The method used is descriptive with a qualitative approach with analysis using coding tools. The development of creative tourism in the Dago Pojok Creative Tourism Village has had a positive impact on the socio-economic life of the community. Judging from the relationship between the community, education, increased community income, and the opening of new job opportunities for the community. Even so, the overall socio-economic impact for the community has not been sustainable. Because creative tourism activities have not been able to become the main livelihood and uncertain community income which depends on the number of tourist visits to Dago Pojok Creative Village
THE THE CHALLENGE OF PRO-POOR CULINARY TOURISM DEVELOPMENT
This study aims to elaborate on tourism promotion on the government's official website to explain the challenge of pro-poor culinary tourism development in Indonesia. The qualitative content analysis was used to analyze 224 articles on the government's official tourism promotion website. The researcher processed by counting the presence of the information. The data processing was counting the presence of the information. The researchers read all the text and put code 1 for the information appearance and 0 for the absence. The number of information presentations indicated the government's focus. The government was not put pro-poor culinary tourism development as their focus. The provision of optimal benefits for the poor was not reflected in the promotion of culinary tourism on the government's official website. The challenge for the pro-poor culinary tourism development of the Indonesian government is to translate the goals of tourism development into adequate tourism promotion. The research limitation was that the researcher did not confirm the data through interviews with the website managers. Further research is recommended to conduct interviews with website managers to explain the reasons for choosing information on the website. There was limited research on the government's official culinary tourism promotion website. This study contributed to comprehending what the government should do to promote culinary in the poor alleviation context.
ADVENTURE TOURISM DEVELOPMENT PROGRAM FOR PREMIUM MARKET IN UJUNG KULON NATIONAL PARK
Ujung Kulon National Park (TNUK) has their uniqueness in the diversity of flora and fauna. Thus, it becomes one of the priorities of the Ministry of Tourism and Creative Economy as a tourism development destination, with the availability of adventure tourism products that are being in line with the expectations of the premium market, we called it authentic and exclusive products. The result of this research is to produce an integrated program plan to develop adventure tourism in TNUK which targeting a premium market tourist. The method that we used in this research is descriptive, which suitable to explain the actual situation of TNUK tourism. And to make it more relevant, the collected data were analyzed using descriptive statistical analysis. In results, showed that the development of adventure tourism in TNUK met the dimensions of adventure tourism, as follows; natural environment, physical activity, cultural immersion, risk & competence, operators, and sustainability. However, the characteristics in unqualified of the premium market. Hence, It is necessary to apply the concept of quality tourism
RISK MANAGEMENT IN VIA FERRATA CLIFF CLIMBING TOURISM ACTIVITIES IN MOUNT MENDELEM, PEMALANG REGENCY
Today's tourism industry has experienced rapid changes due to the variety of tourists now wanting to obtain an authentic experience. In Indonesia itself, adventure tourism has become a prima donna since 2018 because it has brought 100,000 tourists from all over the world. This provides great economic value for the destination visited up to 67%. Via ferrata is one of the growing adventure tourism activities in Indonesia. Despite the high risk, this activity has a main market, which is the general public who want to experience rock climbing without having to have special abilities. In order to minimize these risks, it is necessary to have risk management so that the via ferrata can be made into extreme tourism but still safe for public tourists. The purpose of this research is to identify and find out the theoretical implications of risk management carried out via ferrata managers. Good risk management is applying industry management based on existing policies, standards, and procedures. The method used is qualitative descriptive with analysis using coding tools. Via ferrata does not yet have standard rules and SOPs. The new risk management is assessed based on the safety aspects of the safety equipment referring to the UIAA. All Mount Mendelem via ferrata operators do not have rock climbing certification and the existing SOP has not been written and the implementation is not suitable. Even so, in terms of security, the manager takes great care to create a tracking lane as an alternative to the down lane. So in this case the manager has applied the standards well but not yet for the policies and procedures used.
THE SPRING RESORT CAPITAL OF THE PHILIPPINES: TOURISM PRODUCT PREFERENCES AND THE PROFICIENCY LEVEL OF THE LOCAL COMMUNITY
Understanding the market and having a competent workforce are two very important aspects in the field of tourism and hospitality business to ensure sustainability, especially in places where the industry is seen to be a primary source of development. Guided by a descriptive research design and following a quantitative research approach, A total of 770 people took part in the survey, which covered the whole province of Laguna, Philippines, this study has attempted to learn about the market’s preferences on tourism products and to measure the proficiency level of a local community in the Philippines towards tourism and hospitality operations. Findings of this study is expected to help the government and tourism businesses, as well as investors in designing products and services that would sell, eventually resulting in the viability of the industry
ASSESSING THE SPATIAL ASPECTS OF ECO-TOURISM DEVELOPMENT IN BUKIT LAWANG AREA
Bukit Lawang is part of the conservation area of Gunung Leuser National Park (TNGL) and is a popular tourist destination in Langkat Regency. The attraction of Bukit Lawang has resulted in the concept of ecotourism, with the hope that tourist activities will have a friendly impact on the natural ecosystem. Therefore, it is necessary to evaluate the influence of ecotourism activities within the scope of the 3A-based tourism concept and the spatial aspects of Google Earth imagery using time series techniques from 2012-2022. It is evident that from the 3A perspective, there has been a change in the needs of tourists for new tour packages that still prioritize nature tourism, the addition of alternative road sections as a form of accessibility development to Bukit Lawang, and the addition of accommodations to meet tourists' needs. From satellite imagery, there is an expansion of settlement areas, lodgings, parking areas, and a bridge access to a new lodging area within the range of 2012-2022.
SULTAN'S WISDOM IN PRESERVING CULTURE AS SUSTAINABLE TOURISM DEVELOPMENT
From the perspectives of economic, social, politics, and cultural preservation, the sultan's wisdom can have an impact on the entire ecosystem in the implementation of policies toward sustainable tourism destinations in the Jeron Beteng Region - Yogyakarta. The Jeron Beteng neighborhood, which is inside the palace fortress, is currently dealing with global phenomena like population growth, declining public service quality, decreasing availability of residential areas, traffic congestion, a lack of parking, rising levels of energy consumption, garbage buildup, and rising crime rates. As a result, the Jeron Beteng region can continue to be sustainable thanks to palace culture, which has been described by the sultan's knowledge in formulating policies, along with standards and principles for managing the quality of life. The Yogyakarta Palace, which is the de facto owner and authority of the land and the culture inside it, as well as other supporting papers are used in the research's descriptive qualitative methodologies to gather both primary and secondary data from government officials, community members, and other sources. The methods of gathering data include interviews, observation, and documentation. The study's findings demonstrate the sultan's wisdom toward environmentally friendly tourist attractions in Yogyakarta's Jeron Beteng district, which is deeply concerned with cultural preservation. However, the sultan's position is still crucial in encouraging people to adhere to legal requirements.
THE EFFECT OF THE EXISTENCE OF PANGSAN TOURISM VILLAGE ON CHANGES IN LAND USE, ECONOMIC, AND SOCIAL COMMUNITIES
Tourism is one of the main sectors in Indonesia to improve the economy. The strategy in developing the economy, especially in rural areas, is to develop tourism villages. As one of the sectors that occupy space development, directly or indirectly, will affect changes in economic conditions, social and physical geography. Pangsan Village is located in Petang District, Badung Regency. The development of this tourism village is certainly an impact on the physical and non- physical conditions in the village. Based on this statement, this study was conducted to assess the influence of Pangsan Tourism Village existence toward land-use changing, economic and social. The method used in this study is Descriptive quantitative method. These results indicate that the presence of Pangsan Tourism Village affects changes in land use where forests and rice fields are used as tourist attractions to support tourism activities. The existence of the tourism village also has an effect on the economy, especially the expansion of job opportunities and increased revenues. The developments of a tourism village with many tourists who come also affect social conditions that are reflected in the patterns of behavior and attitude of people skills. As for the distribution of increased community skills gained from training for manage the tourism village. The results of the research are expected to be a guideline for stakeholders to develop Pangsan Tourism Village Keywords: Tourism Village, Land-Use Change, Economic, Social
MARKETING STRATEGY FOR ECOTOURISM PRODUCTS IN LABUAN BAJO, EAST NUSA TENGGARA
Ecotourism is part of sustainable tourism, where special attention is needed regarding environmental, economic, and social sustainability. Sustainable tourism is very much needed in the current era in order to preserve the nature and culture of an area. Sustainable tourism also involves the community fully, so that the impacts can be felt fully by the community directly. The purpose of this paper is to determine the internal and external factors needed to build a marketing strategy at the two research locations as well as to formulate a strategy based on SWOT analysis. The method used is descriptive-qualitative, using interviews, observation, and literature study, using the SWOT analysis technique. The results of this study show that there are several marketing programs that can be implemented in research locations, starting with product packaging, promotion, repositioning, and improving tourism services. Ecotourism destinations, learning from the benchmarking choices of researchers, and targeted marketing are aimed at special interest tourists. A visitor limit is being implemented with the goal of adjusting to the capacity of the conservation environment. so that the marketing strategy that is carried out should not invite mass tourism. However, collaboration and participation from other tourism actors are also needed in the promotion and management of destinations. Keywords: Environmental analysis, resources, ecotourism
GREEN HOTELS DEVELOPMENT POLICY AS A LOW CARBON TOURISM DEVELOPMENT EFFORT IN INDONESIA
This research analyzes the implementation of the green hotel development policy as a low-carbon tourism development effort in Indonesia during the era of President Joko Widodo's administration. This paper discusses what is meant by green hotel development, low carbon tourism development, and climate change risk management. This research is qualitative descriptive research that analyzes secondary data with a cross-sectional study design. The results of this study show that the Government of Indonesia has called for four strategic steps in dealing with climate change. Ensuring that all countries contribute to tackling climate change; mobilizing the potential of the community to raise awareness in dealing with and implementing actions related to climate change; Strengthening global partnerships by prioritizing capacity building cooperation in dealing with climate change for countries in the Pacific region; besides that, there are also four other efforts that have been carried out, namely the government targeting greenhouse gas reduction, the law on environmental protection and management, and the development plan national medium term, or RPJMN; establishing the management agency for environmental funds; national economic recovery; and food estate. Examples of hotels implementing green hotels in Indonesia are Borobudur Hotel Jakarta, Greenhost Boutique Hotel Yogyakarta, etc.
THE ECONOMIC IMPACT OF THE DEVELOPMENT OF THE TANGKAHAN ECOTOURISM IN NAMO SIALANG VILLAGE, LANGKAT REGENCY
Ecotourism is one of the sustainable alternative tourism developed in Indonesia, one of which is the Tangkahan Ecotourism destination. Namo Sialang Village is one of the villages directly connected to Tangkahan Ecotourism. This ecotourism destination has a history of illegal logging to the thoughts and behavior of the surrounding community for sustainable changes in Tangkahan's nature. The development of Tangkahan Ecotourism certainly has an impact on the people of Namo Sialang Village. According to UNWTO, one aspect of impact is socioeconomic sustainability. This study uses sustainable socioeconomic indicators issued by the Global Sustainable Tourism Council (GSTC) Criteria assessment agency on the consideration of the character of Namo Sialang Village as an area around the Tangkahan Ecotourism conservation area. Indicators of socioeconomic sustainability are used to see the benefits of the local economy and the natural environment. The subjects of this research are the people of Namo Sialang Village, to be precise in Kwala Gemoh and Kwala Buluh Hamlets. The purpose of this study was to determine the impact of the development of Tangkahan Ecotourism on the economy of the people of Namo Sialang Village. The research method used is a quantitative approach with quantitative analysis tools using a statistical package for the social science (SPSS) tools. The results of this study indicate the impact of tourism development in Tangkahan which has been carried out following the principles of ecotourism development. Where the percentage of positive responses from the community, which is 70%, feels the benefits of the local economy, is involved in community participation, and receives support from the development of Tangkahan Ecotourism
Copyright (c) 2022 International Journal of Sustainable Competitiveness on Tourism https://creativecommons.org/licenses/by-sa/4.0
YOGYAKARTA CITY AS A SMART DESTINATION TOURIST
The application of smart cities has become a trend in regional planning in Indonesia. The current condition of urban development planning is more focused on environmental and social aspects of sustainability of the problems of today which are directly related to problems urban. Such as the decline in the quality of public services, the reduced availability of land settlements, road congestion, difficulty finding parking spaces, increased consumption of energy, waste pollution, increased crime rates, and other social problems. Thus, to be able to solve these problems, planning is needed One of the smarter developments is through smart cities. One of the development sectors which has become a priority for the last 5 years is the tourism sector. Where in the field tourism is known as the Smart Tourism concept. In Indonesia Smart City Index Year 2018, the city of Yogyakarta is ranked third in the medium city category. So that this research in the end will answer the readiness of the City of Yogyakarta as a Smart Tourism Destination. This research is based on three variables, namely, smart service, smart marketing, and smart service management. In this study, the researcher used a qualitative descriptive analysis. Study This study was conducted on July 30, 2019, to August 10, 2019. Participants in the study It is divided into two, namely enterprise and government. Enterprise participants include Museum Fort Vredeburg, Smart Park, Aisya Tour, Zaza Tour, Cabin Hotel, Paku Mas Hotel, Hamzah Batik, Beringharjo Market, and for the government, namely the Yogyakarta City Tourism Office. Results from this study show that enterprises and governments are still not ready to become smart tourism destinations. The results of this study are expected to be an input for the enterprise and the government in the city of Yogyakarta to be able to implement smart tourism in the future
THE PARTNERSHIP OF GOVERNMENT AND CREATIVE INDUSTRY IN DEVELOPING CREATIVE TOURISM IN KAMPUNG BATIK KAUMAN, SURAKARTA
The development of creative tourism that relies on the creative industry in Kampung Batik Kauman requires cooperation and partnership with tourism stakeholders so that the planning and implementation go according to the goals of sustainable tourism. This study aims to identify the actual conditions of creative tourism and identify the form of partnership that exists between the government and the creative industry in Kampung Batik Kauman. The method used in this study is a descriptive method with a qualitative approach. The participants of this study were the government of Surakarta City and the creative industry involved in creative tourism activities and involved in cooperation or partnerships in Kampung Batik Kauman. The results of this study indicate that creative tourism in Kampung Batik Kauman meets the criteria for developing creative tourism. The form of partnership that exists between the government and the creative industry in developing creative tourism is a complementary partnership, where the benefits have been felt by the government and the creative industry but are still limited.
THE IMPLEMENTATION OF EDUCATIONAL TOURISM DEVELOPMENT BY DINAS KEPEMUDAAN OLAHRAGA PARIWISATA DAN KEBUDAYAAN KABUPATEN PURWAKARTA
Purwakarta Regency tries to build tourism through educational tours that can be obtained from several museums. In the development of educational tourism in Purwakarta, it’s inseparable from the participation and involvement of the government as well as program plans in it. In looking at the things that have been done for the development of educational tourism, the implementation of existing programs and policies is needed. George C Edwards suggested that implementation can be seen from four things that are communication, resources, disposition and bureaucratic structure. This study focuses on these four things which aim to determine the implementation of the development of educational tourism in Purwakarta in terms of program alignment with the activities that have been made to its implementation. This research uses descriptive qualitative methods with data collection techniques in the form of documentation, observation and interviews. Data analysis with data reduction, data presentation, and drawing conclusions. The participants are employees in Dinas Kepemudaan Olahraga Pariwisata dan Kebudayaan Kabupaten Purwakarta as well as managers in each of its museums. The location of this study was at the Dinas Kepemudaan Olahraga Pariwisata dan Kebudayaan Kabupaten Purwakarta, taking additional data obtained from museums in Purwakarta, Diorama Nusantara, Diorama Purwakarta, Bale Indung Rahayu and Galeri Wayang. From the results of the research, it was found that communication was not optimal and there was no official cooperation between stakeholders, human resources were not facilitated with additional knowledge or training, the disposition had gone well enough, seeing in terms of bureaucratic structure there were no special policies governing educational tourism and the absence of SOPs or standard operational procedures which ultimately made it not run optimally development of educational tourism in Purwakarta. So it can be said that the development of educational tourism in Purwakarta has not gone according to what was expected.
Homestay Innovation Capability in a Property Business Perspective
The rapid development of entrepreneurship-based tourism has encouraged households in tourist areas to try to take advantage of opportunities to do business through residential property to become homestays. Homestays are offered for tourists who want to spend the night naturally, enjoy daily life with the local culture of the destination visited with all the facilities which of course can meet the needs of traveling. Residential home owners try to become property entrepreneurs by understanding the management of the property business through innovation capabilities that transform residential homes into homestays. The needs of tourists in choosing homestay accommodation are different from hotels or villas or bungalows, preferring to enjoy a homely atmosphere by getting memories and local experiences in tourist destination areas. Residential homeowners will seek information regarding home repairs and the physical availability of residential homes, arrange schedules, and need to study property management in collaboration with residential developers. So this study aims to determine the innovation ability of homestay property developers who are considered influential in increasing business through the dimensions of technology development, operational capabilities, managerial routines and property transactions. This descriptive research with quantitative and qualitative approaches uses triangulation data collection techniques and is statistically analyzed using Partial Least Square. It is important for homestay business owners to find building developers who can repair or rearrange buildings who have the ability to innovate in the property business. The results of measurements from residential home owners and property developers in tourist destinations show that the dimensions of strong property innovation capabilities are innovation capabilities in management and routine operations, while the dimensions of innovation capabilities that still have weaknesses are innovation capabilities in technology development and transactions. Keywords: Innovation capability; homestays ; Property Business.
Opportunities and Challenges of Tourism Micro-Business ‘Dried Fish’ in Barru Regency: Push and Pull Factors Perspective
Tourism is only seen in macro businesses, whereas micro-businesses tend not to attract tourism stakeholders' attention. There are limited studies on the opportunities and challenges of tourism micro-business, especially those related to managing dried or salted fish. This study aims to 1) identify opportunities and challenges in managing the micro-business of dried fish; 2) analyse the sustainability factors of the micro-business of dried fish in the context of tourism; 3) propose a tourism micro-business management strategy. This study employs a qualitative approach by conducting field visits at dried fish sales locations in Barru regency in August and September 2022. The study reveals that the micro-business opportunity of dried fish could be an education-based tourism product. Educational tourism provides opportunities for tourists to learn about fishery products, the management of dried fish products, and sales to consumption by tourists. The challenges of micro-business are; managing and selling dried fish with the principles of hygiene and sanitation, decreasing sales, fish product packaging, understanding customer service; providing information on dried fish products; and product innovation. The decreasing number of dried fish sales can affect the sustainability of the dried fish micro business. Therefore, the stakeholders' role can help sustain the dried fish micro-business. This study proposes approaches for tourism micro-business management on the perspective of push and pull factors. Academics use the concept of push and pull factors in assessing tourist motivation. However, push and pull factors are also helpful in analysing micro-business management in the tourism sector.
Strategy for Sustainable Smart Tourism Village Development in Ponggok Village, Klaten, Central Java
The development of ever-more-advanced technologies has led to intense competition in the tourism industry. The application of the Smart Tourism Village model is relatively new and has not been adequately realized in comparison to the already adopted Smart City concept. Ponggok Village is one of the communities that utilizes the Smart Tourism Village model by employing technology to establish the community as a tourist destination. The development of a tourist village using the Smart Tourism Village model is a solution for the development of a village; with the application of this model, quality tourism activities can be created, which can have a positive effect on community welfare and competitiveness, as well as lead to the sustainability principle in tourism development. The purpose of this study is to examine the strategy for establishing a smart tourism village and its role in achieving a sustainable tourism village in Ponggok Village, Klaten, Central Java. This study is a qualitative descriptive investigation employing SWOT analysis. Observations on the field, interviews with pertinent sources, and documentation on the subject of study were used to conduct the research. Through this research, it is anticipated that studies will be produced in the form of village development with a smart tourism village model that leads to sustainable tourism villages, as well as the advantages and disadvantages of its application, so that recommendations can be made to relevant stakeholders.
STUDY OF E-SPORTS TOURISM POTENTIAL USING TRIPLE BOTTOM LINE ANALYSIS METHOD
This study discusses the potential of the electronic sports industry in the tourism sector, especially in urban areas in Indonesia. In this case, the potential in question includes the potential for product components in the electronic sports event industry ecosystem, as well as the potential for industrial models in the aspect of sustainability. The method used in this study is a descriptive method with a qualitative approach, with the distribution of participants being all tourists from electronic sports events in urban areas in Indonesia. From the results of this study, it can be concluded that currently the electronic sports industry is growing rapidly in Indonesia and the world, this industry also indicates a positive influence on the development of the social, economic, and natural resources surrounding the industrial operating environment, so that it has the potential to become a sustainable tourism resource in the future. This study discusses the potential of the electronic sports industry in the tourism sector, especially in urban areas in Indonesia. In this case, the potential in question includes the potential for product components in the electronic sports event industry ecosystem, as well as the potential for industrial models in the aspect of sustainability. The method used in this study is a descriptive method with a qualitative approach, with the distribution of participants being all tourists from electronic sports events in urban areas in Indonesia. From the results of this study, it can be concluded that currently the electronic sports industry is growing rapidly in Indonesia and the world, this industry also indicates a positive influence on the development of the social, economic, and natural resources surrounding the industrial operating environment, so that it has the potential to become a sustainable tourism resource in the future
EVALUATION OF INTERNAL VISITORS MANAGEMENT CONTROLLING ENVIRONMENTAL IMPACT AT CAMPSITE RANU KUMBOLO TNBTS
Camping activity is one of the outdoor activities that are considered to have the biggest role in environmental damage. On the other hand, the impact of environmental degradation can be substantially minimized by managing visitor behavior. The formulation of a visitor management framework as a strategy to achieve a sustainable state needs to pay attention to 3 basic elements that are interrelated, namely the formulation of indicators and standards according to management objectives, implementation of a monitoring system, and implementation of strategies to maintain conditions according to predetermined standards. A documentation study based on the standard operating procedure of hiking activity at Ranu Kumbolo Campsite was done to evaluate the accuracy of the visitor management strategy carried out by the Bromo Tengger Semeru National Park as the area manager in addressing the environmental impact problems that occurred.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON TOURIST VISIT INTENTION TO PARI ISLAND, THOUSAND ISLAND
One of the government's efforts to increase tourist visits is by doing digital marketing. Digital marketing is also carried out by the SUDINPAREKRAF Thousand Island to increase the number of tourists to Pari Island. Pari Island is one of the resident islands on Thousand Island. Starting from 2018 until now there has been a decline in the level of tourist visits to Pari Island caused to natural disasters. Even so, other resident islands in the Kepulauan Seribu have more tourist visits than Pari Island. In 2020, the SUDINPAREKRAF Thousand Island held technical guidance on using social media as a tool to market Pari Island. This study aims to explain the influence of social media marketing on interest in visiting Pari Island, Thousand Island. This study uses a quantitative approach through a verification method based on probability sampling of the population. The number of respondents in this study was 150 who were obtained through an online questionnaire and were taken according to the target market of the SUDINPAREKRAF Thousand Island. The data obtained were processed using SPSS, interval successive method (MSI), descriptive statistical analysis, and simple regression. The results of this study indicate that social media marketing has a significant effect on interest in visiting Pari Island, Thousand Island.
THE INFLUENCE OF HEALTH PROTOCOLS (CHSE) ON TOURISTS’ MOTIVATION TOWARD VISITING DECISION IN FLOATING MARKET LEMBANG
Ten days after the President of Indonesia announced the first COVID-19 case, WHO declared that COVID-19 is a global pandemic. Since then, the virus has spread rapidly and caused numerous deaths and terrible economic impacts. According to UNWTO, tourism is one of the most effective sectors, due to worldwide restrictions on travel and closed borders. In Indonesia alone, the pandemic decreases around Rp 85 trillion of Indonesia’s tourism revenue by 2020. Based on many reports a lot of hotel and food businesses were shut down and many workers were impacted. In an attempt to recover the condition Ministry of Tourism and Creative Economy implemented a program called CHSE certification to ensure tourists' safe travel. Floating Market Lembang is one of the certified CHSE destinations in Bandung. The subject of this study is the visitors of Floating Market Lembang, who visited the destination around December 2020 to June 2021. This study aimed to see the impact of CHSE certification in Floating Market Lembang on tourists’ visiting decisions. As destination attributes play a big role in tourists’ visiting decisions, this will be seen through tourist motivation, push and pull factors. Quantitative methods used to generate tourists’ opinions on the matter then will be analyzed using regression analysis. The result of this study shows that push factors alone have no influence on tourists’ motivation, pull factors, on the other hand, have an influence on tourist’s motivation. At the same time, both push and pull factors have an influence to visit Floating Marker Lembang under CHSE circumstances.
Adzmi Fillah Dianariesla Garianjani Susilo
THE INFLUENCE OF VIRTUAL TOUR ON VISIT INTENTION IN NATIONAL MUSEUM OF INDONESIA
Ministry of Tourism and Creative Economy attempted tourism recovery after Covid-19 outbreak that rippled throughout the world by developing Virtual Tour which was implemented by travel agents and many tourism destinations in Indonesia, including the National Museum of Indonesia. In this study, the researcher aimed to identify the performance of Virtual Tour in the National Museum of Indonesia and to see whether it influences the tourists' visit intention. Using a quantitative research approach and explanatory research method, the researcher collected samples from 150 tourists within August 3rd – 16th 2021 who had previous experiences with the Virtual Tour in the National Museum of Indonesia. through online questionnaire distribution. The technique used was convenience sampling that later would be processed with simple linear regression. Samples taken through online questionnaire distribution in this study were then collected and analyzed using a classical assumption test. The results of this study indicated that the Virtual Tour to the National Museum of Indonesia is perceived as useful, entertaining, and easy to use and Virtual Tour has a 6.2% influence on Visit Intention to the National Museum of Indonesia.
THE EFFECT OF DESTINATION BRAND EXPERIENCE ON BEHAVIORAL INTENTION THROUGH TOURIST SATISFACTION AS A MEDIATON
Brand can be a tool to provide differentiation and competitive advantage for tourism destinations. It is important to see how the brand performs in providing a positive image of the destination. Brand performance is seen through the influence of destination brand experience on tourist behavior intentions. The concept of destination brand experience can be seen through the sensory, affective, intellectual, and behavioral dimensions. So this study aims to see the effect of destination brand experience on tourist behavioral intention through tourist satisfaction. This research was conducted with an associative method with a descriptive quantitative approach. The number of samples used was 304 domestic tourist respondents. The results of this study indicate that the destination brand experience has been carried out well, but optimization is still needed. Tourist satisfaction with the destination brand experience is at a Satisfied level, tourists also say they will do positive word of mouth and make return visits. Then the variables between destination brand experience and behavioral intention influence one another through tourist satisfaction as a mediation.