Journal of Event, Travel and Tour Management
JETT : Journal of Event, Travel and Tour Management. (ISSN : 2829-0046) is a scientific journal of Travel Department, Bandung Institute of Tourism. This journal aims to disseminate literacy studies and information based on the results of research and development that have been carried out as a result of critical thinking about events and the travel industry. All literacy studies and research are expected to be able to solve any problems both in current and future time.
The Influence of Celebrity Endorser and Product Quality on Purchase Decision Through Brand Image Package PT Aminareka Perdana
This research aims to look at the direct and indirect effects of celebrity endorser, product quality, and brand image on purchasing decisions. The group studied was PT Arminareka Perdana Umrah pilgrims. Samples were taken from 100 respondents randomly. Data collection was carried out by conducting a survey of consumers of Umrah pilgrims. The variables studied were celebrity endorser (X1), product quality (X2), product image (Y), and purchase decision (Z). The data obtained were then analyzed using descriptive methods and path analysis. After the research was carried out, the results obtained were that the variable celebrity endorser (X1) and product quality (X2) had a direct effect on purchasing decisions (Z). Meanwhile, the relationship between celebrity endorser (X1) and product quality (X2) can indirectly affect purchasing decisions. The results of the path analysis test show that the research variable celebrity endorser (X1) influences purchasing decisions through brand image and product quality (X2).
Copyright (c) 2023 Journal of Event, Travel and Tour Management
Analisis Aspek Manajemen Waktu pada Event Festival Bingen 2022 (Studi pada Divisi Logistik CV. Soundtrack Indonesia, Palembang)
In organizing an event there will be various divisions involved including the logistics division, one of the success factors of an event is the supply of goods from the logistics division, the logistics division will provide goods and distribute them to other divisions, the application of time management is one aspect that needs to be Paying attention to managing time properly will produce maximum results, so that the supply of goods by the logistics division will be more effective. This research discusses how the implementation of time management by the logistics division at the event Bingen Festival 2022. The research method used is qualitative research. Sources of research data conducted are from interviews and documentation. From the results of the study it was concluded that the logistics division has implemented several aspects of time management but there are still indicators that become notes for the logistics division that can be applied in the future.
Identifikasi Potensi Produk Pariwisata Sebagai Dasar Perencanaan Paket Wisata di Desa Cacaban Kidul Kabupaten Purworejo, Provinsi Jawa Tengah
Desa Cacaban Kidul which is located in the vicinity of the Borobudur Temple development area has potential in the tourism sector in three forms, including the form of natural tourism potential, cultural tourism, craft/creative tourism, as well as non-tourism potential such as agricultural and livestock product potential. This research hopes to be able to provide specific benefits for the welfare of the community through an effort to develop communitybased tourism through community empowerment in Desa Cacaban Kidul. In conducting the research, the potential of the tourism products and the components of tourism products in terms of attractions, amenities and accessibility in Desa Cacaban Kidul are identified and analyzed. The result of the study can serve as an opportunity for a creation of tour package as it serves some recommendation for Desa Cacaban Kidul so that they can be managed properly and optimally as an effort to develop sustainable tourism through a series of tourism activities packaged in a tour package. Keywords: Tourism product, Tour Package Planning, Tourism Village
Sinergitas Industri Lokal Penyelenggara Wisata MICE dan Event di Destinasi Pariwisata Super Prioritas (DPSP) Mandalika
Event is one of tourist attraction that can invite more people to come in a destination. As Nusa Tenggara Barat (NTB) has Mandalika as one of Super Priority Tourism Development di Indonesia created two big event named World Superbike (WSBK) and Moto GP all tourism stakeholder should collaborate to ensure that the development will positively impactful for the society welfare. The governor of NTB create event as a tool for destination marketing. The aim of this research is to know how to develop an impactful event as attraction and bring positive impact to the society. Using qualitative method by interviewing the key informant and continuing with snowball than data triangulation this research has been given a recommendation to planning a creative event. Sewing Model in Event Creative Planning is a model to make an event became larger, gaining resources and giving more over impact to the stakeholder such as government, media, industry, society and education institution (Penta helix). To build the synergy things that all partners must have are: 1. Creative; 2. Have a good network; 3. Trustable; 4. Having permits for creating event; 5. Have a good communication skill; 6. Willingness for beneficial collaboration; 7. A win-win agreement. The collaborations will be successful if all the stakeholders get a positive impact. The organizer has to be ensured that the event created is a sustainable event that bring welfare to all stakeholder, such as support local industry, creative economy by bringing buyer to the event, involving the culinary industry, arts, and encouraging for the development of a sustainable tourism destination for the next generation of the society. Keywords: Creative Event, Stakeholder, Tourism, Marketing, Sustainability.
PESTLE Analysis and Sustainable Event Marketing - Evidences from Mount Kinabalu International Climbathon Destination, Borneo
As an industry practitioner, this research strives to explore and engage in intellectual discourse on the current theoretical paradigm practice of sustainable marketing efficiency strategy design for tourism, hospitality establishments, and event staging from the viewpoints of Destination management organisations (DMOs). Critically, this industry-academic writing is committed to contributing to a better interpretation and, possibly, an assessment of the current marketing principle application by highlighting a potential gap between theory (academic) and practice (industry), accompanied by recommendations on holistic marketing, thereby bridging between conventional and sustainable marketing. A systematic qualitative review using explorative content analysis combined with PESTLE feasibility studies of the destination. Approximately 60 journals, book chapters, and relevant newspaper topics, including pertinent literatures, were screened for analysis. The PESTLE approach to DMOs marketing covers direction, product, service, positioning, branding, and niche segmentation. It also explores Muslim-friendly marketing ideas and their role in compelling destination and event hospitality management. The findings provide analytical perspectives of future hallmarks events for developing countries. Furthermore, it presents a distinct and explicit sustainable marketing policy for event marketers, event organisers, DMOs, and relevant bodies to embed sustainable marketing strategy execution in the event hospitality segment. Additionally, it includes an illustration of a sustainable framework for the future Mount Kinabalu International Climbathon (MKIC) event, recommended to the respective DMOs and event organisers. Keywords: Sustainable Marketing Plan; Marketing Design; Destination Management Organisations DMOs; Mount Kinabalu International Climbathon Event (MKIC); PESTLE analysis.
Destination Management Organisations DMO's
Mount Kinabalu International Climbathon Event (MKIC)
Promotion Strategy for Attracting Visitors (Case Study of Pesona Nagari Pariangan Event)
Abstract Promotional strategies are used as a way to attract visitors to organized events. Through the development of an increasingly dynamic digital era, making online promotions is one of the most effective ways. Through social media, the opportunity to interact with visitors becomes closer, So the promotion carried out can be matched with the target. Pesona Nagari Pariangan is an event carried out by the local government of Tanah Datar Regency West Sumatera, Indonesia, with the satu Nagari satu event program. The Pesona Nagari Pariangan event used social media Instagram to attract visitors because it is considered more effective and innovative than other media. This study examines the promotion strategy for organizing the Pesona Nagari Pariangan event. The type of research used is descriptive qualitative to answer the phenomenon of the promotion strategy carried out at the Pesona Nagari Pariangan event. The method used is a case study by conducting in-depth interviews. This study allows researchers to discuss the promotional strategies used by the Pesona Nagari Pariangan Event organizers to increase the number of visitors. The results showed the success of the Pesona Nagari Pariangan event in utilizing Instagram social media as a promotional strategy because Instagram is a social media that is currently widely used by many people. In addition, Instagram social media was chosen because of its relatively affordable cost with a large amount of information content. Keywords: Strategies, Promotional, Pariangan, Event Abstrak Strategi promosi digunakan sebagai cara untuk menarik pengunjung dalam menyelenggarakan event. Melalui perkembangan era digital yang semakin dinamis, membuat promosi secara online menjadi salah satu cara yang paling efektif. Melalui media sosial, kesempatan untuk berinteraksi dengan pengunjung menjadi lebih dekat. Sehingga promosi yang dilakukan dapat sesuai dengan target. Pesona Nagari Pariangan merupakan event yang dilaksanakan oleh pemerintah daerah Kabupaten Tanah Datar Sumatera Barat Indonesia dengan program satu nagari satu event. Event Pesona Nagari Pariangan menggunakan media sosial Instagram untuk menarik pengunjung karena dinilai lebih efektif dan inovatif dibandingkan media lainnya. Penelitian ini mengkaji tentang strategi promosi dalam penyelenggaraan event Pesona Nagari Pariangan. Jenis penelitian yang digunakan adalah deskriptif kualitatif untuk menjawab fenomena strategi promosi yang dilakukan pada event Pesona Nagari Pariangan. Metode yang digunakan adalah studi kasus dengan melakukan wawancara mendalam. Kajian ini memungkinkan peneliti untuk membahas mengenai strategi promosi yang digunakan oleh penyelenggara event Pesona Nagari Pariangan untuk meningkatkan jumlah pengunjung. Hasil penelitian menunjukkan keberhasilan event Pesona Nagari Pariangan dalam memanfaatkan media sosial Instagram sebagai strategi promosi karena Instagram merupakan media sosial yang saat ini banyak digunakan oleh banyak orang. Selain itu, media sosial Instagram dipilih karena biayanya yang relatif terjangkau dengan kandungan informasi yang besar. Kata Kunci: Strategi, Promosi, Pariangan, Event
Pengaruh Bauran Pemasaran Product dan People Terhadap Keputusan Pembelian Paket Umroh Di PT. Satria Barokah Wisata
Based on research conducted by 2016, the results show that purchasing decisions are influenced by the product and people marketing mix by 8% and 17%. However, the characteristics of the Umrah package purchase decision are different from other products. Umrah packages have different characteristics from other products because they are related to the goal to be achieved, namely worship so that consumers consider many things before deciding to use an Umrah package product. This study aims to examine the effect caused by product variables and people variables on the purchase decision of the umroh package at PT. Satria Barokah Wisata. This research was conducted with a quantitative approach by distributing questionnaires to 260 pilgrims at PT. Satria Barokah Wisata from 2022 that has used the Umrah package by using purposive sampling technique. The theory used is the theory of travel packages from Nuriata (2014), theories about the ability of employees from Mangkunegara (2010) and purchasing decision theory from Kotler & Keller (2002). The results of the study explained that the product and people significantly influence the decision to purchase an Umrah package at PT. Satria Barokah Wisata amounted to 72.9% while the remaining 27.1% was influenced by other variables, which were not examined in this study. Thus the need for special attention from the Umrah travel organizer company, especially PT. Satria Barokah Wisata in paying attention to the product marketing mix and people to influence consumer purchasing decisions to choose the products they offer. With this result, it is hoped that it will become an opportunity for PT. Satria Barokah Wisata to optimize other promotion channels to increase sales.
Pengaruh Entertainment dan Informativeness terhadap Keputusan Berpartisipasi dalam Mengikuti Event Talks
Indonesia Event Industry Council (IVENDO) in 2020 showed that 43% of events were canceled and 48% were postponed during the pandemic. One of the innovations that are considered to be able to provide solutions for the current event industry is virtual events. One that adapts the implementation of virtual events is the convention and event management study program from the Bandung NHI Tourism Polytechnic which applies practical activities by implementing virtual events. The event held is a webinar series with the name event talks. This study aims to examine the effect of the entertainment variable and informativeness variable on the decision to participate in event talks. This research was conducted with a quantitative approach by distributing questionnaires to 165 respondents from year 2022 who had participated in event talks using a purposive sampling technique. The theory used is the entertainment theory of Horner (2005), the theory of informativeness from Suyanto (2000), and the theory of participating decisions from Allen (2011). The results of the study explain that entertainment and informatics significantly influence the decision to participate in event talks by 37.6% while the remaining 62.4% is influenced by other variables not examined in this study. Thus, in the future, the organizers can pay attention to aspects of other variables that can be an attraction for potential participants.
Peran Solo International Performing Art (SIPA) Sebagai Penguatan Branding Solo The Spirit Of Java
Solo International Performing Art (SIPA) is a tourism event held in Solo, Central Java. SIPA is one of the pioneers and a legendary event and continue for 15 years. SIPA is a leading event, involving international delegations and becoming the icon of the Solo City cultural festival. The Solo Government has the brand “Solo The Spirit Of Java” which has been used for 17 years and is still considered very relevant. This research wants to see how SIPA as a leading event contributes to strengthening the branding "Solo The Spirit Of Java". This study uses a qualitative descriptive approach, data obtained by in-depth interviews with purposive sampling of key informants, SIPA CEO, SIPA Manager, Tourism Office and Festival Activists. The results showed that SIPA strengthened Solo city branding through various things, namely Javanese cultural content at the SIPA event, event themes, event locations, promotional materials and event publications which were carried out massively and highlighted Solo as a Javanese cultural city. The use of the ornament branding "Solo The Spirit Of Java" in the design and implementation of the event becomes an inseparable identity. SIPA strengthens Solo's branding as a leading event that is promoted internationally throughout the year by collaborating across stakeholders and involving volunteers (SIPA community), media and community partners. SIPA has succeeded in encouraging tourist visits to Solo through holding events for both domestic and foreign tourists. Expert opinion says that SIPA strengthens solo branding through display and content.
Persepsi Masyarakat Lokal Mengenai Dampak Lingkungan dari Festival Jazz Gunung Bromo
Persepsi Masyarakat Lokal terhadap Dampak Lingkungan dari Festival Jazz Gunung Bromo adalah sebuah studi yang mengeksplorasi persepsi penduduk Wonotoro mengenai dampak lingkungan dari festival tersebut. Festival ini diadakan di amfiteater terbuka di Jiwa Jawa Resort Bromo di Wonotoro, yang terletak di dalam kawasan Taman Nasional Bromo Tengger Semeru, yang merupakan rumah bagi banyak flora dan fauna langka yang dilindungi. Penelitian ini bertujuan untuk mengkaji dampak positif dan negatif terhadap lingkungan dari penyelenggaraan festival musik di taman nasional. Metode kuantitatif digunakan, dan kuesioner didistribusikan kepada 96 penduduk desa Wonotoro. Hasil penelitian menunjukkan bahwa pendidikan dan pendapatan per bulan menentukan persepsi positif penduduk tentang lingkungan yang ditimbulkan dengan adanya festival, sementara status perkawinan, tingkat pendidikan, dan pendapatan per bulan menentukan persepsi negatif. Hasil penelitian juga menunjukkan bahwa penduduk yang berpendidikan lebih tinggi lebih sadar akan lingkungan, sementara penduduk yang berpendidikan lebih rendah merasakan dampak negatif. Penelitian ini juga mengidentifikasi dua faktor baru yang berkaitan dengan perubahan perilaku masyarakat dan dampak buruk terhadap lingkungan akibat adanya event internasional berskala besar. Faktor pertama meliputi kesadaran masyarakat dan keindahan lingkungan, sedangkan faktor kedua meliputi kemacetan jalan, polusi suara, penurunan kualitas udara, sampah, dan keramaian yang tidak menyenangkan. Kata kunci: Dampak Festival, Dampak Lingkungan Event/Festival, Masyarakat Lokal, Persepsi
Pengelolaan Event Pameran Berbasis Collaborative Governance
This study aims to analyze exhibition management in a case study of the Baby & Kids Expo 2020 exhibition activities based on collaborative governance. Trade is the second largest sector contributing to economic development in Indonesia. Exhibition or exhibition is one of the events used to increase a company's income through buying and selling transactions in the trade sector. Currently, the market size for baby equipment in Indonesia reaches Rp. 10.4 trillion, the Baby & Kids Expo exhibition is here to take advantage of this momentum. Of course the implementation of the Baby & Kids Expo exhibition was carried out not only because of the government's intervention in it but because of the support of various stakeholders. This stakeholder collaboration is then known as collaborative governance. This research seeks to see the role and collaboration that exists between various stakeholders in the management of the Baby & Kids Expo exhibition event based on collaborative governance.
Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung
This study aims to determine the effect of Sales Promotion and Personal Branding, partially or simultaneously on the decision to purchase a Venrose WO wedding package. This study uses quantitative methods using a sample of 100 respondents. Primary data and secondary data are used as data sources in this study. This study uses the SPSS tool for multiple linear regression analysis. The results showed that Sales Promotion partially had a significant effect on purchasing decisions, Personal Branding partially had a significant effect on purchasing decisions, and Sales Promotion and Personal Branding simultaneously had a very significant effect on purchasing decisions.
Masa Depan Hybrid Exhibition dari Perspektif Pelaku Industri
Hybrid Exhibition atau Pameran yang dilaksanakan Hibrida secara luring dan daring menjadi trend dan berkembang pesat saat Pandemi Covid-19 terjadi terutama pada tahun 2021. Pembatasan bahkan pelarangan berbagai kegiatan perhelatan termasuk kegiatan pameran mendorong berbagai cara termasuk munculnya inovasi teknologi yang mendukung pameran hibrida. Penelitian ini bertujuan untuk memahami pandangan pelaku industri MICE terhadap pengembangan hybrid exhibition saat ini dan masa depan. Metode penelitian menggunakan pendekatan kualitatif dengan analisis deskriptif dari data yang dikumpulkan melalui wawancara mendalam dan diskusi kelompok menggunakan teknik delphi. Narasumber yang diwawancarai pada penelitian ini adalah tiga pemimpin perusahaan MICE dan satu praktisi penyedia jasa hybrid sedangkan peserta diskusi adalah 5 pimpinan dan dua narasumber ahli dari akademisi. Pengkodean tematik dengan melakukan analisis pengkodean satu siklus menemukan bahwa inovasi teknologi yang sudah dikembangkan belum siap dijalankan ketika masa kenormalan baru terjadi dan pulih nanti. Pelaku Industri melihat penggunaan inovasi teknologi pameran hibrida hanya salah satu pendukung yang memberikan nilai tambah khususnya untuk pasar B2B, namun belum bisa diandalkan menjadi kunci utama suksesnya pameran. Inovasi teknologi yang ada belum mampu menggantikan pengalaman sesungguhnya bahkan bisa jadi tidak akan pernah bisa mengganti suasana pameran secara luring di masa depan.
The Implementation of Sustainable Event Management in Organizing International Music Concerts at the Jakarta International Stadium
Music concerts that are managed in a sustainable manner have significant value and can provide many benefits to the community and the destination where the concert takes place if the positive impact is cultivated. To achieve this great potential, continuous music concert event management must be widely adopted and expanded as a common practice. The establishment of the Jakarta International Stadium (JIS) as a multi-event and multi-function infrastructure has the potential to develop music tourism through concerts. This study uses a qualitative descriptive analysis method with secondary data sources in the form of literature studies and online publications. The aim of this study is to identify the potential of JIS as a music concert infrastructure, the roles and responsibilities of management for the sustainability of events at JIS, to describe sustainable concert management strategies that can be implemented at JIS. The output of this research generates insight and knowledge about the management of sustainable music concert events at JIS which can be used as a tourist attraction for domestic and foreign tourists. This study indicate that JIS is an event infrastructure that is ready to be used both in terms of facilities and management to develop music tourism through music concerts at JIS. Strategy of sustainable event management proposed in this study is specifically designed to be implemented based on the main roles and responsibilities of sustainable music concert management at JIS.
Strategi Pengembangan Produk Paket Wisata (Studi Kasus di PT. Viva Wisata Indonesia)
Business competition in the travel industry is increasingly sharp and fierce. The role of conventional travel agents began to be replaced by online travel agents through various products supported by an application. But not all travel company products are controlled by online travel agents, likes tour package products. The purpose of this research is to produce a tour package product development strategy that can be used by PT. Viva Wisata Indonesia, as well as conventional travel agents in general, in the face of competition problems, especially facing online travel agents. Not all products in the travel industry can be serviced according to the technology sistem, such as tour package products, there are many factors that cause these products to require touch and communication between humans. Tour package products which consist of various components of tour packages, in the preparation and planning require continuous communication to get the necessary details so that the packages produced are in accordance with the needs of consumers. The suggestions that can be given from this research are related to strategies in developing tourism package products in order to remain competitive in the future, such as market expansion so that the products produced are more varied, making product variations between ready packages and tailor-made, and the formation of creative teams related to the preparation of tour packages that are in accordance with the current trends.
Pemetaan Pola Perjalanan Wisata di Desa Ngargoretno, Salaman, Magelang Jawa Tengah
The Ngargoretno Tourism Village has experience an increase in tourism activities in recent times along with the increase in attractions and the number of visitors, especially after the pandemic. To be able to provide an experience that is accordance with the tourism concept of the Ngargoretno Tourism Village which launched educational tourism, it is considered necessary to provide a choice of various forms of travel patterns that are formed according to the character of the tourist village destination of Ngargoretno and the character of visiting tourist. The theory used in making the travel pattern of this research is Lew and McKercher (2016). The method used in this study is a descriptive method with a qualitative approach. The analytical technique used in making the travel pattern uses four approaches, namely, the process of collecting data, reducing data, presenting data and drawing conclusions. The four analytical techniques were carried out to analyze the data obtained from the results of this research and get conclusions about the research carried out. The data collection tool used is an interview guide. This research was conducted as an effort so that the research results can be used as a basis for reference for the tourism stakeholders of Ngargoretno Village and the government of Magelang Regency to be able to design tourism activity development programs, and it is hoped that this research will become a recommendation for relevant stakeholders who will develop and promote Ngargoretno as a Tourism Village that acts as a buffer for orobudur as a Super Priority Tourist Destiantion Area.
The research is to study the domestic tourists’ considerations and perceived risks and how they allay the disharmony that occurs between the desire to travel and to stay at home because of the pandemic situation, to their decision making in traveling to Bali. Data were collected through questionnaires to 96 domestic Bali tourists and interview with 5 individuals from them to gain deeper insights on the travel decision-making process between January-February 2022, a point where the COVID-19 case in Indonesia rose once again after its stagnant low case report in the third quarter of 2021. Regression analysis was performed and suggest that there is an impact between the perceived risk on purchase decision-making. In addition, results revealed that for the most part, these domestic tourists tend to set aside their worries about COVID-19 and other safety concerns so that their choice to visit Bali can be more prominent, essentially because of feeling weary with the pandemic situation which makes them feeling the urgency to escape from the “routine”.
Perencanaan Pola Perjalanan Wisata Heritage di Kota dan Kabupaten Cirebon
Kota dan Kabupaten Cirebon merupakan salah satu daerah di Provinsi Jawa Barat yang khususnya wisata heritage sudah seharusnya Kota dan Kabupaten Cirebon memiliki perencanaan pola perjalanan wisata heritage . Tujuan dari penelitian ini adalah untuk mengetahui kondisi profil wisatawan, atraksi wisata, fasilitas wisata, serta waktu yang dibutuhkan didalam melakukan sebuah perjalanan wisata di Kota dan Kabupaten Cirebon, sehingga dapat menghasilkan rekomendasi berupa perencanaan sebuah pola perjalanan wisata heritage, yang dapat berguna bagi Pemerintah daerah serta masyarakat yang ada di wilayah tersebut. Metode penelitian yang dipergunakan adalah metode deskriptif, dengan menggunakan teknik pengumpulan data berupa observasi, penyebaran kuesioner, wawancara dan studi kepustakaan, disertai dengan alat pengumpulan data berupa Daftar Periksa (checklist), Kuesioner, dan Pedoman Wawancara. Teknik sampling yang digunakan adalah probability sampling disertai dengan teknik pengambilan sampel yaitu cluster sampling. Hasil penelitian menunjukkan bahwa kondisi profil wisatawan yang ada di Cirebon adalah berusia 30-38 tahun, dimana mayoritas diantara mereka berminat untuk berkunjung kembali ke Cirebon dan kebanyakan diantara mereka merupakan wisatawan FIT (free individual traveller) yang mengatur perjalanan mereka sendiri. Untuk kondisi atraksi wisata heritage, Cirebon memiliki beragam atraksi wisata yang sangat menarik untuk dikunjungi oleh wisatawan. Sementara itu, untuk kondisi fasilitas sarana dan prasarana wisata, hasil pengamatan menunjukkan bahwa industri pariwisata di Cirebon telah berkembang dengan pesat, sehingga hal ini dapat memudahkan wisatawan Ketika melakukan perjalanan wisata menuju dan selama berada di wilayah ini. Untuk kondisi waktu tempuh yang diperlukan oleh wisatawan selama melakukan perjalanan wisata, dinilai sudah cukup baik, dimana jarak lokasi antar atraksi wisata yang berdekatan menjadi salah satu kuncinya. Tim peneliti membuat rekomendasi sebuah pola perjalanan wisata heritage di Cirebon, yang dapat dijadikan acuan didalam pembuatan paket wisata heritage serta diharapkan dapat berguna bagi Pemerintah Daerah, pelaku pariwisata beserta seluruh masyararakat Kota dan Kabupaten Cirebon.
Transformasi Produk Agen Perjalanan Wisata Selama Pandemi Covid-19 di Indonesia
Pandemi Covid-19 telah menghantam industri pariwisata dan ekonomi kreatif di Indonesia. Sejak Februari 2020 jumlah wisatawan mancanegara yang masuk ke Indonesia mengalami penurunan yang sangat drastis, dan puncaknya terjadi pada April 2020. Degan berbagai kebijakan yang dikeluarkan oleh pemerintah, maka perubahan perlu dilakukan oleh agen perjalanan wisata agar bertahan. Inovasi berarti senantiasa menjadi relevan yang dibanggakan di segala zaman. (Febransyah, 2016). Penelitian ini dilakukan untuk menggali informasi lebih dan menyeluruh sehingga dapat mewakili agen perjalanan di Indonesia. Maka dari itu, penulis melakukan penelitian lebih dalam yang disusun dalam makalah: TRANSFORMASI PRODUK AGEN PERJALANAN WISATA SELAMA PANDEMI COVID-19 DI INDONESIA dengan lokus Jakarta dan Bandung. Perusahaan yang dijadikan tempat penulis untuk penelitian diantara lain adalah Bima Tour Bandung, Antavaya Bandung, Golden Rama Bandung, ESQ Tour Jakarta, MyTours Jakarta. Metode yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui Wawancara dan Studi Pustaka.Berdasarkan hasil penelitian dapat disimpulkan bahwa semua produk agen perjalanan wisata seperti tour, tiket dan hotel terdampak dikarenakan Covid-19 yang melanda Indonesia. Alasannya adalah karena produk tersebut tidak dapat dijual oleh agen perjalanan wisata karena produk tidak dapat dijalankan. Ditemukan bahwa 3 dari agen perjalanan wisata melakukan transformasi produk berupa Virtual Tour, Penjualan Alat Kesehatan, Kuliner dan Kajian Online dan 2 perusahaan tidak melakukan transformasi produk dengan mengandalkan penjualan ke coorporate untuk bertahan Keywords: Produk Transformasi, Agen Perjalanan Wisata, Covid-19.
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Peranan Produk dan Promosi dalam Meningkatkan Minat Kunjungan ke Jakarta Aquarium & Safari
Jakarta Aquarium & Safari is one of the tourist attractions in Jakarta that has experienced a decline in visits due to the COVID-19 pandemic that has been going on since 2020. To suppress the spread of this virus, social restrictions have been put in place and one of the rules implemented is the restriction of visits to public places and tourist attractions. Therefore, Jakarta Aquarium & Safari is encouraged to innovate in product development and promotions to increase visitor interest so that the number of visits can return to the number before the pandemic began. In this study, the selected attributes are product and promotion. The purpose of this study was to determine (1) the effect of the product on interest in visiting, (2) the effect of promotion on interest in visiting, and (3) the effect of product and promotion on interest in visiting. This study uses convenience sampling techniques. The selected respondents are 164 people who know about Jakarta Aquarium and Safari. Data is analyzed using linear regression method. The results of this study prove that products and promotions affect visit interest either partially or simultaneously.
Perilaku Pendakian Gunung di Masa Kenormalan Baru (Analisis Perspektif Pendaki Gunung di Jawa Barat)
The aim of this study is to understand the behavior of mountaineer during the new normal of the Covid-19 pandemic. Although during the pandemic, mountaineering is still a favorite tourist outdoor activity to avoid crowds. The mountain attraction operator also claims to have implemented strict health protocols. However, only a few or none of studies discussing the mountaineer’s behavior during new normal. This study uses a qualitative method by conducting semi-structured interviews from 16 mountaineers in June-July 2021. The data were processed through several stages, namely reducing data, improving the appearance, one-stage coding and conducting content analysis. As the result, mountaineers tend to ignore health protocols, especially removing masks and rarely washing their hands during moountaineering. However, mountaineers mostly able to keep their distance and still pay attention to the environmental sustainability. In addition, mountaineers appreciate the operator which have implemented the CHSE procedures (cleanliness, health, safety and environmental sustainability) especially at the starting point of the mountaineering.
Pengaruh Kualitas Pelayanan Penyelenggaraan Sport Event Terhadap Kepuasan Peserta Jakarta Marathon 2020
Sports tourism in this era has become a new paradigm and has received a lot of attention from stakeholders, such as the central and local governments, the private sector, academics to the community. Sports tourism has become a tourist trip to be able to play a role in sports activities (participants and committees), such as recreation, competiting and visit the sports venues, such as football stadiums. Jakarta Marathon or JakMar is an annual event held by PT. Inspiro MICE Promoter. In 2013, PT. Inspiro Promoter MICE was held the National and International Jakarta Marathon for the first time. The theory used in this research is the theory of service quality which consists of 3 aspects, such as Physical Environment Quality, Interaction Quality, and Outcome Quality by means of analysis based on descriptive statistics, IPA (Important Performance Analysis) analysis techniques, and multiple linear regression analysis. Results Based on the calculation of the gap between the perceptions and expectations of respondents, it was found that marathon participants were not satisfied with the service quality of organizing sporting events. Based on the results of the IPA in quadrant A (Main Priority which means Dissatisfied and Very Important) there are 2 indicators that must be the main priority for the implementation in improving services, while based on the coefficient test of Physical Environment Quality, Interaction Quality, and Outcome Quality, it affects the satisfaction achieved. given to marathon participants by 75.7% while the remaining 24.3% was influenced by other factors not observed in this study.
Service Quality; Customer Satisfaction; Sport events; Jakarta Marathon 2020.
Dampak Pandemi Covid-19 Terhadap Sosial Ekonomi Masyarakat Lokal Di Kawasan Pariwisata Desa Cihanjuang Rahayu (Studi Kasus: Daya Tarik Wisata Ciwangun Indah Camp)
The COVID-19 pandemic that has occurred throughout the world, including in Indonesia, has had a very significant negative impact on the development of the global and the national tourism sector, this is a consequence of the implementation of travel restrictions in many countries, including in Indonesia, such as large-scale social restrictions policies that the aim is to suppress the spread of COVID-19 during this pandemic. One of the focuses of tourism development developed by the government is tourism villages, but the number of visits to this tourism village is also affected by the COVID-19 pandemic. This research was conducted in Cihanjuang Rahayu Tourism Village, Parongpong District, West Bandung Regency, West Java Province where this village has the potential for developing agro-tourism, culinary tourism, cultural arts and nature tourism. The purpose of this study was to find out how the impact of the covid-19 pandemic on the number of visits and its implications for the economic conditions of the local community. The research method used is a qualitative approach, with primary data collection techniques, namely through field observations and interviews, as well as strengthening secondary data in the form of secondary data analysis. The results of this study are expected to have a positive influence on the management of tourism village in Cihanjuang Rahayu, especially after the Covid-19 pandemic so that tourism activities can continue to be sustainable and provide benefits to the community, especially in efforts to improve the local community's economy. Keywords: The Effect of the Covid-19 Pandemic, Tourism Villages, Economy, Local Communities
Dampak Konferensi Internasional “Infinity Experience of Nature and Sport tourism” Terhadap Pengembangan Sport Tourism Kawasan Ekonomi Khusus Mandalika
Mandalika area is special place with beautiful nature and local wisdom, it gives different experience for tourist. Tourism sector is foreign exchange earner beside oil-gas sector. In 2019, tourism sector contributed foreign exchange of 229,50 trillion rupiah. However, with the pandemic Covid-19, tourism sector in Mandalika experienced a sharp decline. Various efforts were made by the local government to revive tourism sector in Mandalika during pandemic, including by making sport tourism a new icon of Mandalika tourism. Development of international circuit Mandalika also strengthen the branding of “Mandalika Experience” to attract more foreign tourists to come to Mandalika. This study aims to explore the impact of sport tourism development in Mandalika in taking the target market and forming a market tourist who are interested in sport tourism activities. Analysis method in this study using descriptive qualitative method which obtained from secondary data from social media and online news portal. The result of this study shows that the impact of sport tourism theme that revive tourism sector in Mandalika is very positive. There is an increase in tourist arrivals during World Superbike Championship event, but there are still many evaluations that must be improved so that international events that will be held in the future will can increasing the NTB local economy.
Pengaruh Aspek MICE Terhadap Kunjungan Wisatawan Ke Kota Malang Di Era New Normal
This research was conducted to determine the influence of MICE aspects on tourist visits to Malang in the New Normal Era. Researchers conducted this study as an effort to provide answers that aspects of MICE have an effect in increasing tourist visits to Malang during the recovery of the tourism sector in the new normal era. This study research uses quantitative method by describing secondary data through archives and records obtained from the Dinas Kepemudaan, Olahraga dan Pariwisata Kota Malang. The results showed that the simultaneous test (Fhitung =74.6 > F table =3.48), then the variable Meeting (X1), Incentive (X2), Convention (X3), Exhibition (X4) stimultan significantly and positively affect the variable tourist visits (Y). The test result t (partial) on the Meeting variable (X1) has a (thitung 2,720 > T table 2,262) and Convention (X3) has a (thitung 3,457 > T table 2,262) so that the variable Meeting (X1) and Exhibition (X3) have a significant effect on tourist visits. In variable Incentive (X2) has a (thitung 1,479 < T table 2,262) and Variable Exhibition (X4) has a (thitung 0.501 < T table 2,262), so the Incentive variable (X2) and Exhibition (X4) have no significant effect on tourist visits.The result of multiple correlation coefficients (R) is 0.980; shows that together there is a strong and direct relationship between meeting variables (X1), Incentive (X2), Convention (X3), Exhibition (X4) with tourist visits (Y) of 98% while 2% are influenced by other variables outside of this study. The more MICE in Malang, the more tourists visit Malang.
Destination Branding, Destination image and Influenced by Destination Selection oleh Meeting Planners Existing Destination
This research aims to examine and analyze the effect of Destination Branding on Destination Image. Testing and analyzing the effect of destination branding on destination selection and destination image on destination selection. Meeting planners who live in existing destination. This research used an explanatory research with simple random sampling technique. Data collection techniques were carried out with questionnaires that distributed to 165 respondents Meeting Planners who lived in Jakarta and Bali. The data analysis used in the study is General Structured Component Analysis (GSCA). The results of this study indicate that the GSCA analysis results have shown that Destination Branding has no significant effect on the Destination Image, with a path coefficient of 0.54554 with a value (p-value 0.272> 0.005). The results of the GSCA analysis have proven that Destination Branding has a significant effect on destination selection with a path coefficient of 0.2660 and a p-value <0.001. The results of the GSCA analysis have shown that destination image has a significant positive effect on Destination Selection with a path coefficient of 0.299 with a p-value of <0.001.
Penyusunan Pola Perjalanan Wisata di Desa Wisata Pagerharjo, Kecamatan Samigaluh, Kabupaten Kulonprogo, Daerah Istimewa Yogyakarta
The Covid-19 pandemic has destroyed almost all of the world's tourism activities. But behind that, the pandemic brings opportunities to change the tourism industry, such as creating new trends for people to travel such as nature tourism, staycations, and road trips because they are considered safer. One of the destinations that tourists choose to unwind is Borobudur. The tourist village located in the buffer zone of the Borobudur destination is Pagerharjo Village which has 10 hamlets. However, until now there has been no pattern of travel involving all hamlets in the Pagerharjo Village area. This study aims to produce recommendations for several travel patterns based on an inventory of tourist attractions, facilities and infrastructure, accessibility, distance and travel time in Pagerharjo Village. This study uses descriptive qualitative research methods using in Ibrahim (2015). The data obtained were based on interviews with the Borobudur Authority Agency (BOB), the Village Head of Pagerharjo Village and Kompepar of Pagerharjo Village. So that the resulting recommendations will make it easier for tourists to travel in Pagerharjo Village.
Teknik Interpretasi Pemandu Disabilitas Netra pada Tour Map My Day
Tour Map My Day adalah kegiatan ketika penyandang disabilitas netra melakukan walking tour menyusuri jalan di Kota Bandung dengan ditemani oleh pemandu disabilitas netra untuk memberikan interpretasi mengenai objek yang dilewati. Penelitian ini bertujuan untuk mengetahui bagaimana teknik interpretasi pemandu disabilitas netra yang baik pada Tour Map My Day. Dalam penelitian ini terdapat empat komponen yaitu enjoyable, relevant, well organized dan theme dalam teknik interpretasi pemandu disabilitas netra pada Tour Map My Day. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Objek dalam penelitian ini adalah pemandu Tour Map My Day yang merupakan kegiatan dari Tune Map Indonesia. Metode pengumpulan data yang digunakan adalah wawancara dengan lima narasumber terkait dan studi dokumentasi. Alat penggunaan data yang digunakan adalah pedoman wawancara. Teknik analisis data yang digunakan yaitu reduksi data, pemaparan data, coding, mengambil kesimpulan lalu diverifikasi. Hasil penelitian menunjukkan bahwa dalam memberikan interpretasi bagi penyandang disabilitas netra dalam sebuah tour memerlukan teknik yang berbeda dengan peserta tour pada umumnya, teknik tersebut terbagi menjadi empat dimensi yaitu enjoyable, relevant, well organized dan theme. Rekomendasi dari penelitian ini adalah teknik interpretasi enjoyable, relevant, well organized dan theme yang dapat pemandu disabilitas netra terapkan pada Tour Map My Day.
Strategi Diferensiasi Produk Event Dalam Manajemen Pemasaran Untuk Menghadapi Pandemi Covid-19
Pandemi COVID- 19 membuat sektor pariwisata turun yang mengakibatkan turunnya pendapatan maupun event yang ditangani oleh perusahaan sehingga tidak mencapai target. Penelitian ini bertujuan untuk mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Teknik analisis yang digunakan adalah teknik analisis deskriptif kualitatif dan alat yang digunakan adalah bauran pemasaran (marketing mix) 7p yaitu; product, price, place, promotion, people, process, dan pysical evidence. Teknik analisis data tersebut akan dipertajam menggunakan analisis SWOT untuk pengambilan langkah tepat dalam penetapan Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Tujuan penggunaan penelitian deskriptif kualitatif adalah untuk membuat penjelasan secara sistematis dan akurat mengenai Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Data primer maupun sekunder yang didapatkan dan di analisa, sehingga dapat meghasilkan suatu kesimpulan dan rekomendasi yang sesuai yaitu mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Hasil Penelitian yang didapat adalah bagaimana PT. Tiga Karya Bali melakukan suatu diferensiasi produk seperti membuat event organizer, wedding organizer, dan coffee shop untuk menyesuaikan situasi pandemi yang saat ini terjadi.
Tingkat Kesiapan Venue MICE Di Era New Normal COVID-19 (Stusi Kasus DKI Jakarta)
Coronavirus disease (COVID-19) is an infectious disease caused by SARS-CoV-2 Virus. In Beginning of 2020, World Health Organization has declared as Pandemic all around the world. It has paralysed economic activities which include Meeting, Incentive, Convention and Exhibition and forced all governments in the world, including Indonesia set a policy of controlling and preventing COVID-19.This policy force of the activity New Normal in Indonesia. Based on statement by Ministry of Tourism and Economic Creative in 2020 there some 84,8% MICE activities in Indonesia was cancelled. Ministry of tourism and economic creative made policy for reduce impact of pandemic through Cleanliness, Health, Safety and Environmental Sustainability for MICE. DKI Jakarta is the object of this research. The researcher can collected 38 respondens of Venue in DKI Jakarta such as Hotel, Convention Center, Resort and Apartement used online survey. Research Methodology use GAP Analysis to compare between the application of health protocol that done by Venue MICE or against a standard applied in guidance of CHSE for MICE in Indonesia. There are 8(eight) criteria in guidance of CHSE for MICE. The research result showed that 1(one) criteria is food and beverages providers fulfilled the achievements 100% . And for 7(seven) criteria in positions of 75% - < 100% it means the current of Venue MICE in the standard assessment result with the standard applied in guidance CHSE is will fulfilled. This should served as reference Venue MICE in DKI Jakarta can organize MICE activities in Era of New Normal.