Masyarakat Pariwisata : Journal of Community Services in Tourism
Masyarakat Pariwisata: Journal of Community Services in Tourism (ISSN 2798-1010) (accredited SINTA 5) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung, Indonesia. Masyarakat Pariwisata: Journal of Community Services in Tourism aims at initiating and stimulating advances in Community Services of Tourism. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of community services in Tourism. The journal covers applied research studies and review articles, both in the format of full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions/discussions of prior research. Masyarakat Pariwisata: Journal of Community Services in Tourism will also welcome commentary in response to published articles. All papers are subject to a double-blind peer-review process based on an initial screening by the editor criteria for evaluation include a significant contribution to the field, conceptual quality, appropriate methodology, and clarity of exposition.
Authors who publish with this journal agree to the following terms: Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Pelatihan Pembuatan Bolu Pisang Berbahan Dasar Umbi Talas di Desa Cacaban Lor Kabupaten Purworejo
Makanan dan minuman yang disajikan di suatu destinasi pariwisata memiliki ciri khas yang membedakannya dengan destinasi pariwisata lainnya. Ciri khas ini dapat berupa bahan baku, cara pengolahan, atau penyajian. Identitas gastronomi yang kuat dapat menjadi daya tarik bagi wisatawan, dan dapat membantu destinasi pariwisata tersebut untuk bersaing dengan destinasi pariwisata lainnya. Sebagai desa wisata rintisan, Desa Cacaban Lor membutuhkan pembinaan dan bimbingan dalam menemukan identitas gastronominya. Dengan mempertimbangkan daya saing keunikan, ketersediaan bahan, serta kemudahan teknik pembuatan maka bolu pisang berbahan dasar tepung talas dinilai sebagai produk yang dapat dikembangkan lebih lanjut menjadi produk UMKM Desa Cacaban Lor. Keahlian pembuatan Bolu Pisang berbagan dasar Umbi Talas, dapat menjadi salah satu alternatif daya tarik wisata dari aspek kuliner atau makanan khas oleh-oleh Desa Cacaban Lor. Program kemitraan masyarakat pelatihan pembuatan bolu pisang berahan dasar umbi talas diharapkan dapat memberikan kontribusi positif dalam memberikan bekal keterampilan bagi masyarakat dalam membuat produk makanan dengan memanfaatkan produk lokal yang selama ini belum dimanfaatkan secara optimal.
Copyright (c) 2023 Arini Shofi Elmia, Endah Trihayuningtyas , Deden Saepudin , R. Arti Sufianti , Andi Asmara https://creativecommons.org/licenses/by-sa/4.0
Harmonisasi Budaya dan Alam Festival Teluk Jailolo sebagai Pendorong Pariwisata Berkelanjutan
Artikel ini ditulis guna mengetahui dampak dan kontribusi Festival Teluk Jailolo dalam kerangka keberlanjutan pariwisata. Metode yang digunakan pada penulisan ini adalah analisis dokumen, dimana informasi dan data-data yang didapatkan dari hasil membaca literatur dan mengevaluasi artikel-artikel sebelumnya mengenai topik terkait. Sumber data yang digunakan berasal dari sumber data sekunder dan penilaian umum terhadap keberlanjutan dan kontribusi lokal dilakukan dengan menggunakan informasi yang diperoleh. Tinjauan ini mengeksplorasi Festival Teluk Jailolo, dampaknya terhadap komunitas lokal dan promosi praktek berkelanjutan. Berdasarkan informasi yang diperoleh, festival berdampak positif terhadap wilayah tempat diadakannya festival tersebut secara ekonomi, sosial, dan budaya. Dalam konteks ini, saran untuk keberlanjutan dan peningkatan kontribusi positif festival lokal telah dikemukakan dalam penelitian ini.
Copyright (c) 2023 Tanty Sadek, Isnaini https://creativecommons.org/licenses/by-sa/4.0
Pelatihan Kesehatan dan Keselamatan Kerja Penjamah Makanan Pada UMKM Teluk Pucung
Penjamah makanan merupakan profesi seseorang untuk menjamah makanan dimulai dari pemilihan bahan mentah, memproduksi bahan olahan sampai dengan makanan siap saji yang akan disajikan kepada tamu. Penjamah makanan memperlakukan bahan pangan mulai dari bahan mentah sampai dengan makanan siap disajikan kepada pelanggan. Dalam memilih bahan mentah, seorang penjamah makanan harus memperhatikan faktor - faktor keamanan pangan, diantaranya kesegaran, kebersihan, dan kemasan. Pada saat penjamah makanan akann memproses bahan pangan, maka ia wajib memperhatikan kebersihan diri sendiri, mulai dari kuku kaki sampai dengan rambut. Permasalahan yang terjadi dalam kelompok UMKM Teluk Pucung belum paham tentang kesehatan dan keselamatan kerja penjamah makanan (Foodhandler). Metodologi pelaksanaan yang digunakan dalam menyelesaikan permasalahan pada UMKM Teluk pucung adalah metodelogi deskriptif kualitatif berupa tindakan. Pendekatan ini menggunakan teknik pelatihan dan wawancara secara langsung selama pelaksanaan terhadap para peserta. Pelatihan dilakukan untuk meningkatkan pengetahuan dan keterampilan dalam menjaga kebersihan dan keamanan produk makanan yang mereka produksi dan sajikan. Kegiatan dilakukan tanggal 21 bulan Oktober tahun 2023 berlokasi di Wisma Asri Bekasi Utara. Mitra berpartisipasi dalam mengikuti kegiatan pelatihan berdasarkan arahan, instruksi dan modul kegiatan yang dilaksanakan oleh panitia. Hasil dari kegiatan pendampingan masyarakat berdasarkan pengisian evaluasi peserta pelatihan terkait pengetahuan, keterampilan dan pengelolaan manajemen kesehatan dan keselamatan kerja penjamah makanan yang dimiliki oleh UMKM Teluk Pucung dalam memperlakukan bahan pangan meningkat. Pelatihan kesehatan dan keselamatan kerja penjamah makanan sudah dinyatakan efektif.
Pelatihan Kesehatan dan Keselamatan Kerja
Copyright (c) 2024 Donna Ekawaty https://creativecommons.org/licenses/by-sa/4.0
Ekowisata Mangrove dalam Pariwisata Berkelanjutan di Sumatera Utara
Pembangunan kepariwisataan Indonesia didasarkan pada bahwa pariwisata harus melindungi dan melestarikan lingkungan hidup secara holistik. Oleh sebab itu, pengembangan pariwisata harus berfokus pada keberlanjutan yang mencakup lingkungan alam, sosial, ekonomi dan budaya. Salah satu upaya yang dilakukan dalam mewujudkan pariwisata yang berkelanjutan adalah melalui pendekatan ekowisata. Pendekatan ekowisata ini telah banyak dilakukan di Indonesia termasuk di Sumatera Utara. Salah satu jenis ekowisata yang ada di Sumatera Utara adalah ekowisata mangrove. Ekowisata mangrove tidak hanya berperan dalam menciptakan suatu daya tarik wisata, tetapi juga dalam upaya meminimalisir dampak perubahan iklim dan bencana alam di kawasan pesisir pantai serta meningkatkan perekonomian masyarakat setempat. Jurnal ini membahas kondisi ekowisata mangrove dan peranannya terhadap pembangunan pariwisata yang berkelanjutan di Sumatera Utara. Metode yang digunakan dalam tulisan ini adalah studi kepustakaan atau literatur dengan teknik analisis konten dari pustaka yang telah dikumpulkan. Hasil studi pustaka diperoleh persebaran dan kondisi ekowisata mangrove di Sumatera Utara, peran ekowisata mangrove, dan hambatan pengembangannya serta langkah optimalisasi ekowisata mangrove yang patut dipertimbangkan dalam upaya pengembangannya.
Copyright (c) 2023 Devi Kartika Sari Utomo, Afran Rouzani Pulungan https://creativecommons.org/licenses/by-sa/4.0
Strategi Pengembangan Wisata Alam Air Terjun (Curug) di Desa Curugrendeng Kecamatan Jalancagak, Subang, Jawa Barat
Penelitian ini bertujuan untuk mengidentifikasi dan merumuskan strategi pengembangan daya tarik wisata air terjun (Curug) di Desa Curugrendeng, Kecamatan Jalancagak, Subang, Jawa Barat. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dan analisis data dilakukan dengan menggunakan analisis SWOT. Sumber data dalam penelitian ini diperoleh dari observasi secara langsung, wawancara, dan studi literatur. Desa Curugrendeng memiliki potensi sumber daya alam yang masih alami, namun belum sepenuhnya dimanfaatkan dengan baik. Salah satu daya tarik wisata yang diunggulkan dan menjadi nama serta identitas desa ini adalah air terjun Curugrendeng. Hingga saat ini, pengembangan potensi wisata alam ini belum mencapai tingkat optimal. Terdapat berbagai faktor yang mempengaruhi peningkatan kunjungan wisatawan, diantaranya fasilitas yang terbatas, kurangnya promosi, dan serta kurangnya perhatian terhadap keberlanjutan lingkungan. Hasil penelitian ini menunjukkan bahwa salah satu strategi yang perlu dilakukan adalah melalui peningkatan kapasitas SDM dengan adanya pelatihan kepariwisataan maupun edukasi sadar wisata, peningkatan sarana prasarana berupa fasilitas umum dan infrastruktur, kerjasama dengan pihak swasta, kelembagaan, pemerintah daerah dan investor/stakeholder, pengembangan ekowisata, pelestarian lingkungan, bantuan modal usaha, serta dilakukannya strategi branding/promosi secara efektif melalui media digital. Dengan merumuskan strategi yang tepat, diharapkan Desa Curugrendeng dapat mengoptimalkan potensinya sebagai destinasi wisata air terjun yang menarik, memberikan dampak ekonomi positif bagi masyarakat lokal, serta mendukung pelestarian lingkungan dan keberlanjutan pariwisata di daerah tersebut.
Copyright (c) 2023 Annisa Primanty https://creativecommons.org/licenses/by-sa/4.0
Strategi Inovasi Branding dan Marketing dalam Pengembangan Produk Potensi Desa dalam Upaya Peningkatan Kognitif Masyarakat Desa Neglasari Kecamatan Cisompet Kabupaten Garut
Penelitian ini dilatarbelakangi oleh adanya potensi desa yang belum termanfaatkan maksimal oleh para masyarakatnya. Untuk dapat memaksimalkan hal tersebut, masyarakat perlu meningkatkan kemampuan kognitif terkait dengan strategi pengembangan produk potensi desa. Kabupaten Garut memiliki potensi sumber daya alam yang beragam baik dari segi petanian, perkebunan, laut dan pantai sampai pada potensi sumber daya alam mineral. Salah satunya adalah Desa Neglasari Kecamatan Cisompet yang memiliki potensi produk olahan makanan yang dapat dikembangkan dalam upaya peningkatakan kesejahteraan masyarakat diantaranya keripik pisang dan rengginang. Penelitian ini dilakukan melalui kegiatan sosialisasi mengenai strategi inovasi branding dan marketing pada produk potensi desa yang dihasilkan. Penelitian ini bertujuan untuk mengetahui efektivitas kegiatan sosialisasi dalam upaya peningkatan kognitif masyarakat terutama para pelaku usaha rumahan di Desa Neglasari. Pendekatan penelitian ini adalah kualitatif dengan metode penelitian deskriptif dan teknik wawancara untuk memperoleh data. Setelah wawancara awal dilakukan kepada masyarakat dan para pelaku usaha didapat informasi bahwa dalam memproduksi produk usaha mereka masih menggunakan metode konvensional dan kurang inovasi dalam aspek variasi rasa, kemasan dan pemasaran. Hasil penelitian ini menunjukan adanya peningkatan pengetahuan masyarakat terkait strategi branding dan marketing yang diperoleh dari hasil wawancara pasca kegiatan sosialisasi.
Copyright (c) 2023 M. Romi Okta Viano Romi, Moch. Agus Syadad, Ridwan Iskandar, Odang Rusmana, Ignatius Purwanggono https://creativecommons.org/licenses/by-sa/4.0
Kolaborasi Mitra Co-branding Dalam Meningkatkan Brand Equity Wonderful Indonesia
Wonderful Indonesia is currently ranked 32nd in the world tourism brand. This position is considered not optimal depend on the potential and possibility of collaboration in tourism marketing. This position under Malaysia, Thailand and Singapore. One of the main programs for increasing brand equity is co-branding. The co-branding program is a collaboration of various brands to support Wonderful Indonesia's brand equity through various joint activities. There are 120 co-branding partners, three partners were selected, tiket.com, Hydrococo and Genpi as partners who won awards as the best collaborative brand 2022. Brand partner collaboration is important to provide media value, increase awareness and brand equity. This research is expected to be able to find patterns of collaboration to optimize the co-branding program and further improve the performance and position of Wonderful Indonesia. This research method is descriptive qualitative, data obtained by in-depth interviews with informants who were determined by purposive sampling with key informants Director of Marketing Communications Ministry of Tourism and Creative Economy. This research shows several models of partner collaboration, collaboration with the Ministry of Tourism and independent collaboration between partners. Some of the determining factors for the value of collaboration are the form of activity, creativity of collaboration, the strength of media tolls, networks, media value generated by partners and the reach of activities carried out. Collaboration activities produces media value that increases PR and brand value through the inclusion of the Wonderful Indonesia logo on products and promotional materials. Several partners released limited edition products collaboration with Wonderful Indonesia with creative tourism themes. The inclusion of the Wonderful Indonesia keywords and logo became the main points of the communication campaign to increase awareness and brand equity.
Copyright (c) 2023 Ernawati Usman, Amelda Pramezwary https://creativecommons.org/licenses/by-sa/4.0
Pengembangan Model Tata Kelola Pariwisata Berkelanjutan Sebagai Upaya Penyebaran Kunjungan Wisatawan Di Kawasan Borobudur
Borobudur as a super priority destination is develop with various problems such as conservation problem in main area of Borobudur Temple . The development of the outer zone including the tourist village has started but not able to unravel the buildup of the main zone and has not received significant tourist visits. It is important to develop a model for disseminating tourists as an effort to protect and conserve the main zone. This research is a qualitative descriptive study with an exploratory study approach by conducting interviews with key stakeholders in the DSP Borobudur area. The research was carried out in the Borobudur area and data validation used the data source triangulation method. The findings in this study are that the management model recommended for the Borobudur area as an effort to spread tourist visits is the single management single destination model. This approach refers to the view that Borobudur is a unified destination managed by an authority body, namely the Borobudur Authority Agency ( BOB) by eliminating territorial and administrative boundaries. The BOB function needs to be sharpened as a coordinating body for all organizational components in the Borobudur area. Marketing efforts are carried out together with the preparation of regional event calendars and implementing modern business management in the management of tourist destinations and tourist villages to support business continuity
Copyright (c) 2023 Fachrul Rozi, Diena M. Lemy https://creativecommons.org/licenses/by-sa/4.0
Membangun Identitas Wisata Gastronomi dengan Peningkatan Kemampuan Pengolahan Makanan Berbahan Baku Lokal di Desa Pandanrejo
The main purpose of gastronomic tourism is to ensure that tourists get a memorable culinary experience starting from the preparation process to enjoying food and beverage products in a tourist destination. On the other hand, the development of gastronomic tourism in destinations must be able to protect local gastronomic products. Based on previous research, the awareness of the people of Pandanrejo Village to process goat's milk into culinary products has emerged. However, some difficulties are still encountered such as varying other products that are easy and practical without having to explore resources excessively. A training is needed so that the knowledge of the village community in running a culinary business increases so as to produce quality products to be served to tourists. Through this training program, it is hoped that participants will gain knowledge in the form of practical skills in creating quality, creative and varied processed products made from local ingredients with high gastronomic value. Tujuan utama dari wisata gastronomi adalah untuk memastikan para wisatawan mendapatkan pengalaman kulinernya dengan berkesan dimulai dari proses persiapan hingga menikmati produk makanan dan minuman di sebuah destinasi wisata. Pada sisi lain, pengembangan wisata gastronomi di destinasi harus dapat melindungi produk gastronomi lokalnya. Berdasarkan penelitian sebelumnya, kesadaran masyarakat Desa Pandanrejo untuk mengolah susu kambing menjadi produk kuliner sudah muncul. Namun beberapa kesulitan masih dihadapi seperti memvariasikan produk lain yang mudah dan praktis tanpa harus mengeksplorasi sumber daya secara berlebihan. Sebuah pelatihan sangat diperlukan agar pengetahuan masyarakat desa dalam menjalankan usaha kuliner bertambah sehingga menghasilkan produk yang berkualitas untuk disajikan kepada wisatawan. Melalui program pelatihan ini, diharapkan peserta akan mendapatkan ilmu pengetahuan berupa keahlian praktis dalam menciptakan produk olahan berbahan baku lokal yang berkualitas, kreatif dan variatif yang bernilai gastronomi tinggi.
Copyright (c) 2023 Made Citra Yuniastuti, Sandra Sanggramasari, Selvi Novianti, Tristy Firlyanie Luthfi https://creativecommons.org/licenses/by-sa/4.0
Sosialisasi dan Penyuluhan Sadar Wisata Pada Pengembangan Kampung Wisata Baluwarti Sebagai Kampung Wisata Menuju Pariwisata Budaya di Kota Surakarta
ABSTRACT Tourism is part of the field of economic activity that has a multiplier effect, not only providing benefits locally but also nationally, regionally and even globally. At this time, tourism has become a livelihood for the community. The national tourism policy is handed down to the provincial, city-regency and local governments. Implementation and execution of the program must start from the predetermined destination site environment, namely tourism awareness for the community. Baluwarti Village, Baluwarti Sub-District, Pasar Kliwon District, Surakarta City, is an important part of the main destination supporting the international-standard Surakarta Kasunanan Palace. The level of tourism awareness that has not been understood needs to be socialized through the Sapta Pesona concept. Tourism actors are expected to be professional in handling visitors through guides, developing palace area destinations, fulfilling hospitality and synergizing between departments in tourism activities.
Copyright (c) 2020 Marimin Marimin, Deria Adiwijaya, Nanang Wijayanto, Jimmi Prasetyo, Tommi Afgiyanto https://creativecommons.org/licenses/by-sa/4.0
Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran melalui Media Sosial Instagram @Pangandaran.Tourism
Many businesses incorporate social media into their marketing and communications plans. Companies use social media in an effort to attract more customers. The Department of Tourism and Culture (Disparbud) of Pangandaran Regency, is a government agency authorized to manage tourism and culture in the district. The purpose of this study was to describe the social media marketing communication strategy of Instagram Disparbud Pangandaran Regency by combining a descriptive approach with a qualitative approach. Based on the findings of this study, Disparbud Pangandaran Regency carried out a marketing communication strategy consisting of five stages, namely marketing objectives, marketing audiences, message and media design, promotion mix, and evaluation. Through these five stages, it can increase the interest of visits for the marketing communication strategy that has been implemented. However, the increase in tourist interest occurs situationally.
Communication Strategy; Marketing Communication; Social Media, Instagram; Tourism Office; Pangandaran; Tourist Destinations;
Copyright (c) 2022 Faizal Rafsanzani, Dewi Kurniasih https://creativecommons.org/licenses/by-sa/4.0
Penerapan Collaborative Governance Pusat Informasi Wisata Ngebel Melalui Website Dolanngebel.com
The Ngebel District Government developed website technology in collaboration with Akedimis to advance the tourism potential sector towards the digital era. The purpose of this study is to describe the collaborative development of the dolanngebel.com website as tourism information on Ngebel's potential. The method used in this study is a qualitative method, the data used can be obtained from observation, in-depth interviews, and documentation. This website was developed to facilitate access for tourists to find Ngebel tourist information through social media. The results of this study in Collaborative Governance resulted in a strategy carried out by the Ngebel District government in collaboration with academics, namely inviting business people to be able to operate websites to increase tourist visitors and carry out promotions through social media regarding the development of the dolanngebel.com website to attract visiting tourists.
Copyright (c) 2022 Sindy Novia Ardana, Yusuf Adam Hilman, Robby Darwis Nasution, Bambang Widiyahseno https://creativecommons.org/licenses/by-sa/4.0
Fishermen Community Based Tourism Development in Packaging Surf Fishing Activities for Tourist in Pangandaran Beach Destination
The coastal area in Pangandaran Beach Destination has been developed for marine tourism activities. Surf fishing by Cikidang village fisherman is one of marine activities that attract tourists for recreation. Surf fishing is one of sustainable fishing techniques for marine tourism development which provide Cikidang fishermen opportunity to create it as tourist fishing activities in friendly environment. This community service study aims to investigate the challenge and benefit, also assist the Cikidang fisherman community in making surf fishing tourism package as community based tourism development to increase their additional income as well as to enhance their surf fishing tourism product development knowledge and skill. The method used in this community service study is a participatory survey approach and analyzed descriptively based on depth-interview and field observation. The result of this study show the surf fishing is a friendly environment activities. The surf fishing tourism package program operation phase should be divided into three stages consist of preparation, catching, and cooking services for one day tourist activities. The surf fishing operator is suggested managed by three type of fishermen group associated with the Cikidang fish auction place. The offering surf fishing tourism package price is calculated based on the fisherman local guide fee, surf fishing tools and equipment rate, and cooking services rate.
Copyright (c) 2022 Beta Budisetyorini, Deddy Adisudharma, Dicky Arsyul Salam, Wisi Wulandari, Mega Fitriani Adiwarna Prawira https://creativecommons.org/licenses/by-sa/4.0
Potensi Pariwisata Di Wilayah Pesisir Kabupaten Buleleng, Bali
The coastal area is a space that has potential in various aspects. This coastal area is important to be developed both in the renewable and non-renewable natural resources sector. In practice, Indonesia is still considered unable to utilize and manage coastal area resources. As a result, the potentials they have have not been able to provide optimal utilization in regional economic development. The people of Buleleng in the Province of Bali where most of the population are fishermen also feel the same way. Many fishermen live on the poverty line and until now have not been prosperous due to the small income in their daily livelihood. In this study, the data collection method as well as information used the Analytical Hierarchy Process approach based on SWOT analysis (Strength, Weakness, Opportunity, Threat). The results of the study indicate that there is a need for development both in the economic sector of the coastal area and in community development. The strategy that can be used is to increase technology and specialization so that the coastal areas of Buleleng can compete. Keywords: Economic Management; Community Development; Coastal Areas
Copyright (c) 2022 Retha Pramesti, Danang Agung Indriatno, Muthia Redha Fadhilah, Nanda Athalla Putra, Fadhli Wibisetya Pratama https://creativecommons.org/licenses/by-sa/4.0
Analisis Peran Sumber Daya Manusia Dalam Pengembangan Pariwisata di Desa Wisata Alamendah Rancabali Kabupaten Bandung
Dalam pengembangan pariwisata, aspek Sumber Daya Manusia (SDM) menjadi fokus utama, tanpa SDM yang berkualitas dalam pengelolaan dan pengembangan pariwisata, sebuah objek wisata tidak dapat memberikan nilai tambah bagi masyarakat. SDM pariwisata mencakup beberapa stakeholders diantaranya adalah wisatawan/pelaku wisata (tourist) atau sebagai pekerja (employment). Pengembangan objek wisata diperlukan peran dari berbagai stakeholders. Penelitian ini bertujuan memberikan gambaran terkait dengan sejauh mana peran sumber daya manusia yang dimiliki oleh desa wisata alamendah ini dalam upaya pengembangan desa wisatanya. Penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dan menggunakan analisis dengan teknis analisis wawancara, observasi dan studi pustaka. Hasil penelitian menyimpulkan bahwa sumber daya manusia yang dimiliki oleh desa wisata Alamendah sudah cukup berperan dalam upaya pengembangan desa wisata Alamendah.
Copyright (c) 2023 Gilang Ramadhan; Moch. Agus Syadad Saefullah, Ridwan Iskandar, Odang Rusmana, Muhammad Romi Okta Viano https://creativecommons.org/licenses/by-sa/4.0
Strategi Penataan Lingkungan Berbasis Masyarakat Di Kawasan Pantai Kastela Ternate, Maluku Utara
Abstrak Kota Ternate merupakan salah salah satu Kota yang memiliki destinasi wisata bahari yang potensial, salah satunya adalah Pantai Kastela yang terletak di keluarahan Kastela. Kondisi lingkungan di sekitar pantai Kastela yang kurang tertata menjadi salah satu hal yang perlu dibenahi untuk mengembangkan pariwisata pantai Kastela. Oleh karena itu CSR PT Pertamina Patra Niaga Fuel Terminal Ternate menyelenggarakan program penataan lingkungan Kawasan Pantai Kastela. Program ini bertujuan untuk menata kawasan wisata Ring 1 Pertamina dengan melibatkan peran serta masyarakat melalui pembentukan pokdarwis. Program penataan lingkungan di Kawasan Pantai Kastela diselenggarakan dengan menggunakan strategi kegiatan focus group discussion (FGD) dan perencanaan kerja, sosialisasi penataan lingkungan, pengukuhan kelompok sadar wisata, pelatihan manajemen wisata, pengadaan infastruktur, dan Kerjasama dengan berbagai instansi. Kata Kunci: Penataan; Lingkungan; Pantai Kastela; Berbasis Masyarakat
Copyright (c) 2022 Raras Handiwiyanto, Muh Haris, Rizkiyanto M. Taher https://creativecommons.org/licenses/by-sa/4.0
Pemberdayaan Masyarakat Untuk Mengembangkan Potensi Wisata di Desa Wisata Dayeuhkolot, Kabupaten Subang
Pengabdian masyarakat ini dilaksanakan di Desa Wisata Dayeuhkolot yang merupakan salah satu desa wisata di Kabupaten Subang. Desa Wisata Dayeuhkolot sudah memiliki beberapa potensi wisata. Namun, beberapa diantaranya masih dalam tahap pengembangan dan Desa Wisata Dayeuhkolot belum memiliki paket wisata. Oleh karena itu, diperlukan SDM yang mampu berperan dalam mengembangkan potensi wisata yang ada di Desa Wisata Dayeuhkolot. Solusi yang diberikan oleh kelompok pengabdian masyarakat di Desa Wisata Dayeuhkolot yaitu memberikan sosialisasi mengenai penyusunan paket wisata disertai dengan sosialisasi sapta pesona dan implementasi CHSE (Cleanliness, Health, Safety, and Environmental Sustainability). Tujuan program adalah memberdayakan masyarakat Desa Wisata Dayeuhkolot dalam meningkatkan pendapatan masyarakat atau desa dengan menciptakan paket wisata yang dapat dijual kepada wisatawan guna meningkatkan jumlah wisatawan yang berkunjung ke Desa Wisata Dayeuhkolot. Adapun judul pengabdian masyarakat adalah ‘Pemberdayaan Masyarakat Untuk Mengembangkan Potensi Wisata di Desa Wisata Dayeuhkolot, Kabupaten Subang’. Metode program adalah dengan memberikan pelatihan dan sosialisasi dalam bentuk pertemuan bersama perwakilan kelompok masyarakat, penggunaan metode menitikberatkan pada praktik di lapangan. Hasil dari pelaksanaan pengabdian masyarakat adalah peserta sudah mampu memahami dan menerapkan pengetahuan mengenai kesadaran wisata melalui sapta pesona dan implementasi CHSE, serta sudah mampu menyusun dan menghitung paket wisata. Berdasarkan program pelatihan yang telah dilaksanakan, peserta menunjukkan kompetensi yang baik dalam memadukan potensi wisata yang Desa Wisata Dayeuhkolot miliki dengan mempertimbangkan atraksi wisata, lokasi, rute dan waktu.
Copyright (c) 2022 Endang Komesty, Odang Rusmana, Assa’diyah Nurul Syifa Maulana, Nevina Risha Artania, Zaila Zilda Rizkia https://creativecommons.org/licenses/by-sa/4.0
Pelestarian Beripat Beregong Untuk Mendukung Kemajuan Pariwisata Belitong
Beripat-beregong is a martial art that combines elements of music, agility and courage. In the past, beregong beregong became a place to compete knowledge. This shows the spiritual wealth in society. A few important ones. First, the rhythm of the sound of the gongs leads to the beauty of the movements of the fighters as well as in life how hard a life is lived if it is lived with pleasure, full of beauty, it will be more valuable and meaningful. Second, Courage, self-confidence is the basis for competing against agility. Third, the cultivation of brotherly values. There can be no fight between brothers, there can be no revenge nor the enormity of the fight. The study used a qualitative descriptive method. Collecting data through interviews and field observations. The results of the study indicate that the beregong-shaped tourist attraction can be an attraction for tourists and has a very distinctive cultural value from Belitong Island. The research results can be used as a driving force for the development of Belitong Island tourism.
My article about culture from Belitong Island
Copyright (c) 2022 Peranciscus Aryanto, Ute Lies Siti Khadjah, Wawan Setiawan https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pelatihan SDM Terhadap Kebertahanan Masyarakat Desa Wisata Pulesari Pada Masa Pandemi COVID-19
The spread of the COVID-19 virus that has spread throughout the world has had a tremendous impact, one of which is for the tourism sector. Many tourist destinations have had to close during the pandemic. Pulesari Tourism Village implements community based tourism, where every year the community is given HR training so that they can continue to improve the development of the quality of their tourism. However, during the pandemic, Pulesari Tourism Village did not operate so it did not generate economic income from tourists. This study aims to understand the implementation of HR training that the Pulesari Tourism Village community has participated in before the pandemic and its implications for the community's economic resilience during the COVID-19 pandemic. The research method was obtained from in-depth interviews conducted by purposive sampling. The study found that the form of community training, namely training on creative business development and digital marketing, had implications for the economic resilience of the Pulesari Tourism Village community during the COVID-19 pandemic.
Human Resource Training; Resilience; Community; COVID-19; Pulesari Tourism Village.
Copyright (c) 2022 Fathiyyah Nur Andina, Nissa Larasati https://creativecommons.org/licenses/by-sa/4.0
Peningkatan Kualitas Masyarakat Melalui Penerapan “Say CHSE” Dan Pembuatan Masker Tie Dye Di Era Covid-19, Kampung Situ Bolang
Kampung Wisata Situ Bolang is a community-based tourism area. In the past, Situ Bolang was a natural lake that became a tourist destination for community. Unfortunately, due to the impact of the toll road construction, the springs are blocked so there is no supply of lake water; the lake is converted into rice fields; now the community has lost their source of clean water; The occurrence of land conversion for housing, road access, and industry has changed the habit pattern of the farming community into unskilled labour. Behind the irony, it turns out that there is an opportunity that can be developed which is currently guarded by the community, namely Martial Arts of Nampon style. Nampon martial arts being so special because the first students are Ir. Soekarno (the first President of the Republic of Indonesia) and Moch. Natsir. In addition to martial arts, there are several people who like to paint, even the paintings have been marketed to the ASEAN region. As an effort to preserve community-based culture in the era of the COVID-19 Pandemic, it is necessary to increase community capacity through training in the application of the Cleanliness, Health, and Environmental Sustainability (CHSE) concept in the Situ Bolang Tourism Area, otherwise to push the potential of people who like to paint, it can be utilized in making painted masks/tie dye motifs as an alternative souvenirs from Situ Bolang. Keywords: Community Enhancement; Situ Bolang; Nampon Martial Arts; CHSE; Tie Dye Masks
Copyright (c) 2022 vyana lohjiwa, Riadi Darwis, Endah Trihayuningtyas, Tatang Sophian, Renalmon Hutahaean https://creativecommons.org/licenses/by-sa/4.0
Peningkatan Kompetensi Masyarakat Berbasis Sapta Pesona Melalui Service Excellent Di Perkampungan Budaya Betawi Setu Babakam
Perkampungan Budaya Betawi Setu Babakan is a community Betawi cultural preservation centre. Research problems are communities lack of socialization, and training about destination tourism management impacted service excellence and environment. The objective of this community service on Perkampungan budaya Betawi Setu Babakan is to share knowledge with communities to develop human resources tourism competencies and give service excellence. Participants are local communities and local government, UPK Setu Babakan. The result is that the locals get knowledge and experience about Sapta Pesona and how to serve excellent visitors.
Copyright (c) 2022 Liliana Dewi, Subur Karyatun, Reza Emelia https://creativecommons.org/licenses/by-sa/4.0
Pariwisata Halal Perspektif Ekonomi Syariah: Studi Takhrij Hadis
This research is motivated by the tendency of a literal understanding of Islamic texts regarding compliance with halal tourism based on sharia economics. This study aims to analyze the text of the hadith, which is the basis for compliance with halal tourism from a sharia economic perspective. This study uses a qualitative approach through literature study by applying the takhrij hadith method, while the interpretation in the discussion of this study uses content analysis. The results of this study indicate that the hadith text, which is the basis for compliance with halal tourism from a sharia economic perspective, is of hasan quality because it can be applied as an Islamic practice. The discussion results explain that applying the text of hadith requires contextualization so that it does not narrow the concept of universal halal tourism with a sharia label, especially the necessity of sharia economics. This study concludes that Indonesia is a conducive country through moderate understanding that connects Islamic texts between universal values ​​and local values ​​ to ensure that the homeland can become a centre for halal tourism destinations in the world.
Copyright (c) 2021 Wahyudin Darmalaksana, Busro Busro https://creativecommons.org/licenses/by/4.0
Kajian Konsep Pengembangan Pariwisata Berbasis Masyarakat Melalui Kearifan Lokal di Desa Wisata Terong Kabupaten Belitung
Through Laskar Pelangi movie, Belitung becomes the spotlight of tourists to be a tourist destination. Many people develop their villages to become tourist destinations, such as Terong Village. Terong Village started the development of tourist areas in 2016 and has four tourist destinations, namely Aik Rusa'Berehun Destination, Bukit Tebalu Simpar Laki Tourism Destination, Agrotourism Destination of Terong Belitung Village, and Mangrove and Beach Tourism Destinations. Besides tourism object, there are important things to do to attract tourists to come to Terong Village, namely about Local Wisdom from Eggplant Village itself, such as language, traditional dance, traditional food, and so on. Local wisdom is able to attract more tourists to visit The Eggplant Village if appropriate development is carried out. Through this study, the author has an idea to conduct research on the development of Terong Village tourism through Local Wisdom based on the development of the village community. Research is carried out by literacy study method, which is looking for similar studies and analysis of the source of the study.
Copyright (c) 2021 Aliyatun Nurul Hasanah , M. Sapari Dwi Hadian, Alexander M.A. Khan https://creativecommons.org/licenses/by/4.0
Peluang dan Tantangan Pengembangan Souvenir Desa Wisata Berbasis Kerajinan Lokal
Tigawasa Village is one of the Old Villages or Bali Aga villages in Banjar District, Buleleng Regency, Bali which is the center of bamboo handicrafts. The local handicraft really needs development, one of the developments of the local handicrafts of Tigawasa Village, namely tourism village souvenir products. The development of local handicraft-based tourism village souvenirs is the beginning of increasing the value of local crafts in Tigawasa Village. This article describes the opportunities and challenges of developing local handicraft-based tourist village souvenirs in Tigawasa Village, which is the center of bamboo handicrafts in the Bali Aga village environment, Buleleng, Bali. The method used is a descriptive qualitative method which begins with data collection from interviews with several informants, filling out questionnaires by tourists visiting Tigawasa Village and also direct documentation to Tigawasa Village such as traditional houses and also to craftsmen in Tigawasa Village. The results show that local crafts have the opportunity to develop as souvenirs because the crafts produced are of good quality, besides that the tourism development component is also an opportunity in the development of these souvenirs such as tourists visiting Tigawasa Village will be invited to do weaving activities (something to do) with the woven results can be used as a souvenir to take home (something to buy). The results of the questionnaire also stated that 70% of tourists strongly agree with the existence of local handicraft-based tourism village souvenirs, and 30% agree and there are no opinions disagree and strongly disagree. The challenges faced related to the development of tourism village souvenirs include the limitations of existing bamboo sources so that craftsmen buy materials from outside the village so that additional capital is needed so that capital is also a challenge for Tigawasa Village crafts, lack of innovation from bamboo crafts, and lack of promotion. With the development of local handicraft-based souvenirs in Tigawasa Village can increase the selling value of local crafts, can make it a tourist attraction and as a memory for every tourist who comes to Tigawasa Tourism Village.
Copyright (c) 2021 Gusti Ngurah Adi Wiriatama, Nyoman Dini Andiani https://creativecommons.org/licenses/by/4.0
Ekowisata dan Wisata Religius sebagai Relasi antara Manusia, Alam dan Tuhan
The development of the world of tourism so rapidly from year to year. This implies an inevitable new tourist attraction. This development has its traces from the 20th century as a result of the decline of human existence, the objectification of nature and the breaking of the chain of sacredness with God through tradition. The second decade of the 21st century shows that this disconnection and decadence can be re-woven through tourism. This research will explore the statement: what kind of tourism model can then intertwine humans' disconnection from themselves, nature and God? The result is that in the ecotourism and religious tourism models there is a possibility of a harmonious mutualism symbiosis. Specifically in this study, the authors found that ecotourism (Trigonasantri Garden) and religious tourism objects (Petilasan Linggabuana) have a fundamental component—traditionally—relationship between humans, nature and God.
Copyright (c) 2021 Syihabul Furqon, Busro Busro, Abdul Syukur https://creativecommons.org/licenses/by/4.0
Peningkatan Kapasitas Masyarakat Kawasan Wisata Goa Pawon
Goa Pawon is one of tourist destination that has begun to be known by West Java’s people. In Goa Pawon, there are local people which becomes “ojeg”/motorcycle taxi drivers who often take tourists to Goa Pawon, but the survey results shown that they have not optimized their capacity to be able to act as a frontliner services for tourism. In fact, if they have basic knowledge of tourism and how to serve tourists excellently, tourists will feel satisfied whose impact is to increase their income as well as become agents that can accelerate the promotion and popularity of Goa Pawon.
Copyright (c) 2021 vyana lohjiwa, Riadi Darwis, Endah Trihayuningtyas, Tatang Sophian, Renalmon Hutahaean https://creativecommons.org/licenses/by/4.0
Pengaruh Motivasi Kerja, Manajemen Pengetahuan dan Dukungan Organisasi Terhadap Kinerja Karyawan Hotel Chanti Semarang
This study aims to analyze the effect of work motivation, knowledge management and organizational support on employee performance at Hotel Chanti Semarang. This research uses quantitative descriptive which describes factual conditions with data collected from questionnaires based on direct observation of objects and interviews. Population and sample in this study were 64 employees of Hotel Chanti Semarang. Descriptive analysis through frequency and percentage, as well as statistical analysis using Multiple Linear Regression. The findings of this study, namely Work Motivation, Knowledge Management, and Organizational Support have been applied by employees and have had a positive and significant influence both simultaneously and partially on the performance of employees of Hotel Chanti Semarang. The results of the analysis show that all observed variables in the form of Work Motivation, Knowledge Management and Organizational Support are significant based on the acquisition of tcount > ttable, and it is found that the dominant influence of Organizational Support (X3) affects the Employee Performance of Chanti Hotel Semarang
Copyright (c) 2021 Lusy Diah, Krisnawati Setyaningrum Nugraheni https://creativecommons.org/licenses/by/4.0
Pengaruh Media Sosial terhadap Efikasi Keputusan Perjalanan Generasi Z dalam Memilih Destinasi Wisata di Jabodetabek
This study aims to determine the differences in social electronic word-of-mouth and travel motivation for Generation Z who are living in the Jabodetabek area. This research was conducted because it had never been done by previous researchers. The data collection used is by using a survey through Google Forms and literature studies from various journals. This study uses a quantitative approach by analyzing data through the IBM SPSS system. The results showed that there was a positive and significant relationship that the efficacy of generation Z travel decisions in choosing tourist destinations in the Jabodetabek area was influenced by the existence of the social electronic word of mouth and travel motivation. However, the differences in social electronic word-of-mouth and travel motivation among Generation Z who live in the Jabodetabek area are not homogeneous. Therefore, the calculation of the efficacy of their travel decisions also cannot be equated. The goals and motivations for the journey of Generation Z who live in Jakarta are not necessarily the same as Generation Z who live in other regions.
Copyright (c) 2021 Sisilia Alvionita, Eveline Gaby Sutanto, Natasha Dyah Ayuningtyas, Nyoman Krisna Wati, Made Handijaya Dewantara https://creativecommons.org/licenses/by/4.0
Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor
This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.
Copyright (c) 2021 Dina Mayasari Soeswoyo https://creativecommons.org/licenses/by/4.0
Konsep Protokol Kesehatan Wisata Edukasi Pada Daya Tarik Wisata Yayasan Tukad Bindu selama masa Pandemi Covid-19
Educational tourism as one of the development sectors of tourism is based on the community's need for educational variations. Educational tourism is suitable to be developed in locations that have limited locations and are in areas with residents. Tukad Bindu, as one of the densely populated areas in Denpasar, has the potential to develop educational tourism. The fast flow of the river becomes an attraction and strength in the tourism development needed by the local community. The learning model and the introduction of caring for nature can be applied to the tourist attraction of Tukad Bindu. In its development, the arrival of Covid-19 also affected the visit to the tourist attraction of Tukad Bindu which was seen in a drastic decrease in domestic tourists for almost 8 months. Strategic steps are needed in adapting the covid-19 virus so that the tourist attraction of Tukad Bindu can still run. This study aims to obtain a standard health protocol that can be done in entering the area of Tukad Bindu tourist attraction using a qualitative descriptive method. The results of the research can be used in application during the Covid-19 pandemic, so that people can still visit the tourist attraction of Tukad Bindu by following the applicable protocol.
Copyright (c) 2021 I Gusti Ngurah Pertu Agung, Ni Made Rai Kristina, I Gusti Ketut Indra Pranata Darma, Astrid Krisdayanthi, Ida Anuraga Nirmalayani https://creativecommons.org/licenses/by/4.0